The days to come
Social media, blogs, live streaming channels, and mobile applications are very much present in the fashion industry. Brands and designers can easily connect with consumer on a personal basis. They can understand their requirements, and take reviews and feedback. Word of mouth on the Internet spreads like virus. It helps increase brand awareness, loyalty and promotion to a wider consumer base. The diverse social network platforms give us the gift of endless accessibility to each and every show happening all around the world. Even designers from the most obscure towns and cities have easy access to the hottest fashion trends, all thanks to the latest technology, which has directed immense change in the way people accept and buy fashion.
10. Mohr, I. (2013). The impact of Social Media on the fashion industry. Journal of Applied Business & Economics, 15(2), 17-22.