From swatting away popups to splurging truckloads of money on mobile advertising, textile businesses are leaving no stone unturned to grab their audience's attention.
According to eMarketer, worldwide ad spending will reach $674.24 billion by the end of 2020.
Moreover, the textile industry is expected to grow from 126 billion in 2015 to 200 billion by 2020. With the textile industry becoming more and more competitive, boosting your brand awareness is no walk in the park. In such a scenario, businesses that fail to create an impact on people fail to build a loyal base of brand advocates in the process. Worse - obscurity is the biggest enemy of a business.
Wondering, what can you do to make your textile business stand apart from the rest?
Is there any secret to reaching the top ranks in the industry?
First and foremost, great brands take years to build. There's no shortcut to brand building. However, there are foolproof ways that can help you establish, expand, and strengthen your presence in the textile market.
Here are the top three tips that can help you build a trusted brand for your business.
1. Become an Authoritative Source of Information
Aren't we all too familiar with the fact that powerful content has the ability to create engagement like nothing else?
Arvind Ltd., KPR Mill Ltd., and Vardhman Group are epitomes of brand marketing success in the textile sphere. You might not able to be the next Vardhman Group, however, that doesn't mean you shouldn't even try. You can get your brand out there as a thought leader. Guest posting can work wonders for your business.
More often than not, it is assumed that brand storytelling is meant for businesses providing B2C e-commerce solutions. However, that's just not the case. A market intelligence report packed with useful data, facts, and figures, is, undoubtedly, powerful. However, a compelling client story can hook an audience like nothing else. In fact, such stories can help enhance blog posts, bring case studies to life, and create videos that go viral. All this will eventually allow for greater search capabilities and higher SEO rankings.
Ramp up storytelling in your B2B content marketing and showcase how your products and services are transforming other businesses.
Here's something more you can add to it. Setting up a rewards program is a brilliant tactic to encouraging your customers to share your content. Word of mouth is and always shall be a powerful influencer.
2. Use Social Media to Humanize Your Brand
A focused social media strategy can be time intensive and require effort to monitor, maintain and optimize a brand's presence across various platforms - that's a no-brainer.
About 60 per cent consumers consult social media and blog posts before making a purchase, according to online media source for marketing, MediaPost.com.
According to another study by eBay Deals, more people are using social media for wardrobe advice, inspiration, and the latest textile trends.
However, it's important to understand that by using the social media channels only to promote your brand might end up backfiring you. Doing so will push your customers towards clicking the unfollow button. Instead, pick a few social media platforms where a majority of your target customers hang out and focus on posting engaging and shareable content. Remember, sharing run-of-the-mill content won't do anything for your business.
Increasing your social media footprint will go a long way in boosting your brand awareness.
3. Leverage Your Network
No one said chasing down new leads and hunting new businesses were a piece of cake.
However, they, undeniably, are the most obvious ways to boost sales.
This is where effective business networking comes into the picture.
From attending textile trade fairs and conferences to committing a few hours a day to social networking, there's a lot you can do to power up your networking game. More importantly, don't shy away from reaching out to influencers and thought leaders in the industry.
Getting yourself out there, making connections, and expanding your network base is just the first step. Nurturing and maintaining those connections is equally important in speeding up business growth and steering away from pitfalls.
When it comes to brand building, think long term. Only then will it reach its full potential and help you achieve your business goals. The aforementioned tips will help you kick off your brand awareness and provide real value to your customers. In this competitive textile landscape, these tips will aid you in standing apart from noise and ensuring that your brand is communicating in the right manner with your target audience.