Wool is the all-inclusive fabric we know and is suited for everyone, whether it’s the classic professional, all-time adventurer or everyday commuter, says Cindy McNull.
Comfort, strength and style. Three applications that make up one durable fabric: wool. It's the all-inclusive fabric we know and love that is suited for everyone, whether it's the classic professional, all-time adventurer or everyday commuter. It's adaptable, it's durable, and best of all - it looks good. Whether consumers are suiting up in professional wear, shaping up in fitness gear or keeping it casual in familiar flannels, wool is the fabric fit for us all.
And now, wool favourites are on the verge of reinvention. The reliable fabric that's had everyone's back for decades is making an evolutionary shift in combination with denims, flannels, knits, suiting materials and more. The latest classic wool fabrics allow consumers to modernize their new look, but continue to provide the cosy feel they've known all along. These new wool blends are seamlessly providing performance benefits for everyday active lifestyles, enabling a smooth transition from work to the street while maintaining a fashion-forward edge.
Wool has always been a wardrobe staple, but now it's being used in several looks. Fabric has to evolve to keep up with consumer lifestyles, and the latest trends are shaped by busy lives on-the-go. That's why today, consumers demand more from apparel. On and off the job, they need to be comfortable, whether that's looking trendy on a commute, professional at work or chic at happy hour.
New performance wool blends will allow consumers to tackle the demands of the day with ease. Let's take a look at the three trends that are driving the development of 'endurance wools' - such as the latest Cordura Combat Wool Fabric Collection - designed to inspire.
While reflecting an important shift in global dress codes, today's traditionalist is seeking a balanced luxury. Today's traditionalist needs something that uniquely fits their lifestyle - clothes that cater to their every move. With sleek applications, looking trendy yet professional, always, today's traditionalist makes an imaginative statement while remaining smartly sophisticated.
Fashion for the urbane professional must be something special - providing expressive charm as well as hidden performance and lightweight function for a fully modular, multi-use wardrobe. As consumers are on the move, they need garments that can seamlessly transition from the office to the weekend, while offering exceptional attention to detail. And now they can. Going from work to play no longer has to be an issue as adaptable polish remains appropriate in any environment, with the enhanced performance of Cordura Combat Wool endurance fabrics, a genuine value for today's cosmopolitan and creative market influencers.
To make the most of out of every adventure, today's explorers rely on functional, wearable pieces that deliver when it counts. Wools that will function and inspire confidence - whether they're logging miles on the road, navigating the backcountry or doing the heavy lifting at work. And while maintaining a practical yet fashionable look can sometimes be hard, it doesn't have to be.
Inspired by a renewed interest in advanced classics, we see a shift in back-to-better staples defining a wardrobe, where heritage meets innovation and authenticity shines. While they are always looking for the latest trends, adventurists still enjoy their timeless classics.
With engineered functionality, travel-ready Cordura Combat Wool fabrics offer the comfort and aesthetics of familiarity with the durability of nylon, helping battle the unexpected barriers that come with the toughest journeys. Wool fabrics with water repellent finishing, two and four-way stretch, rip-stop durability and soft brushed facing are among engineered performance qualities that help make this possible.
Urban impact prioritises design-driven function, integrating refined endurance with hyper-connected mobility.
Innovation must fit seamlessly into active lifestyles, smoothing the transition from work to the street while maintaining a fashion commuter-meets-fitness sensibility. Now, we live in a world where activity can look good and feel good at the same time. From daily tasks to nightly play, commuters can get to where they need to go in functional, comfortable style. Intentionally personalised design is tailored to the demands of busy city dwellers with a sleek and technical aesthetic packed with utility. While it can be a challenge to commute in style, these extraordinary pieces for everyday living make the hustle and bustle of urban life a breeze.
The reinvention of the classic wool fabric is a driver in today's marketplace. While consumers have all-around interests, professions and lifestyles, wool is an essential application to every wardrobe. Cordura Combat Wool activewear and suiting fabrics, denims, and knits bring long-lasting durability and everyday wool comfort. Whether that's hopping on a bike headed to work, going out for a night on the town, or even setting out on the next global adventure durable, versatile, and reliable fabrics are at the core of life's voyage and these latest generation performance wools are the ideal solution.
About the author: Cindy McNaull is a global brand & marketing director of Cordura.