Wool is the all-inclusive fabric we know and is suited for everyone, whether it’s the classic professional, all-time adventurer or everyday commuter, says Cindy McNull.

Comfort, strength and style. Three applications that make up one durable fabric: wool. It's the all-inclusive fabric we know and love that is suited for everyone, whether it's the classic professional, all-time adventurer or everyday commuter. It's adaptable, it's durable, and best of all - it looks good. Whether consumers are suiting up in professional wear, shaping up in fitness gear or keeping it casual in familiar flannels, wool is the fabric fit for us all.

And now, wool favourites are on the verge of reinvention. The reliable fabric that's had everyone's back for decades is making an evolutionary shift in combination with denims, flannels, knits, suiting materials and more. The latest classic wool fabrics allow consumers to modernize their new look, but continue to provide the cosy feel they've known all along. These new wool blends are seamlessly providing performance benefits for everyday active lifestyles, enabling a smooth transition from work to the street while maintaining a fashion-forward edge.

Wool has always been a wardrobe staple, but now it's being used in several looks. Fabric has to evolve to keep up with consumer lifestyles, and the latest trends are shaped by busy lives on-the-go. That's why today, consumers demand more from apparel. On and off the job, they need to be comfortable, whether that's looking trendy on a commute, professional at work or chic at happy hour.

New performance wool blends will allow consumers to tackle the demands of the day with ease. Let's take a look at the three trends that are driving the development of 'endurance wools' - such as the latest Cordura Combat Wool Fabric Collection - designed to inspire.

Today's Traditionalist

While reflecting an important shift in global dress codes, today's traditionalist is seeking a balanced luxury. Today's traditionalist needs something that uniquely fits their lifestyle - clothes that cater to their every move. With sleek applications, looking trendy yet professional, always, today's traditionalist makes an imaginative statement while remaining smartly sophisticated.

Fashion for the urbane professional must be something special - providing expressive charm as well as hidden performance and lightweight function for a fully modular, multi-use wardrobe. As consumers are on the move, they need garments that can seamlessly transition from the office to the weekend, while offering exceptional attention to detail. And now they can. Going from work to play no longer has to be an issue as adaptable polish remains appropriate in any environment, with the enhanced performance of Cordura Combat Wool endurance fabrics, a genuine value for today's cosmopolitan and creative market influencers.