fbb, India's leading fashion destination partners with the world's most renowned elastane brand - LYCRA®, to strengthen its fashion offering to Indian consumers. Over the years, fbb has constantly advanced its fashion offering in line with the latest trends at affordable price points. Through this collaboration, fbb will enrich its products with better stretch and recovery properties by providing fashionable garments made with fine and lightweight LYCRA® fibre.
LYCRA® fibre has set the standard as the world's most renowned elastance fibre brand. Nearly invisible when used in fabrics, LYCRA® fibre transforms all garments into better fitting, durable clothes that move with our bodies, deliver fit, shape and comfort that lasts day after day, wash after wash and run after run.
To celebrate this partnership, both fbb and INVISTA got together for a star-studded event in the cities of Mumbai and Delhi. This high profile partnership was kicked off by none other than leading Bollywood celebrities Vidyut Jammwal and Esha Gupta, along with the leadership team of both the partners including Rakesh Biyani, Joint MD, Future Retail Limited, Rajesh Seth, COO, fbb, Julien Born, EVP, INVISTA Apparel & Advance Textiles Business, and Rebecca Y Li, commercial director, ROA, INVISTA Apparel & Advance Textile Business.
With the theme 'Bounce with LYCRA® brand', and a trampoline setup on the ramp, models demonstrated various moves during the vibrant fashion show, highlighting the amazing stretch and comfort of the newly cut fbb collection infused with LYCRA® fibre. Event also had a special performance by a leading dance group and biking crew further taking stretch of fbb garments made with LYCRA® fibre to entirely next level.