An exclusive glimpse into Arvind's Project Sapphire representing an indigo inspired lifestyle
Arvind Limited, part of India's leading $1.7 billion textile to retail conglomerate along with INVISTA, one of the world's largest integrated fibre producers, showcased future innovations in the denim segment with the first edition of 'DENIM FOR GOOD' show on June 22, 2018, in Bangalore. The exclusive fest organised for fashion connoisseurs and industry enthusiasts gave a glimpse into Project Sapphire, Arvind's new extension from Denim to knit category, representing an indigo inspired lifestyle.
Arvind and INVISTA have been synonymous in the industry for delivering innovative fibre and fabric technologies to meet consumers expectation for favourite garments. Highlighting sustainability, INVISTA introduced two of its latest innovations with the EcoMade technology - LYCRA® T400® fibre with ECOMADE technology and COOLMAX® EcoMade technology. Combining performance with sustainability, these innovations give new life to plastic bottles by making fibres from them. All Arvind stretch denims are powered by LYCRA® fibre and other INVISTA specialty products like COOLMAX® fibre, COOLMAX® ALL SEASON technology, THERMOLITE® fibre, as well as fabric concepts with LYCRA® dualFX® technology, LYCRA® BEAUTY brand and LYCRA® HYBRID technology. These fabrics with their strong performance properties provide a set of unique comfort and durability to garments.
A pioneer of the denim revolution in India, Arvind has introduced many firsts in the denim industry including various IP led designs and technologies. 'DENIM FOR GOOD' featured the latest lines of Arvind's brands such as BOOMERANG®, BOOMERANG® 360, BOOMERANG® BOUNCE, AZURITE, and HYBRID CHINOS to name a few.
ARVIND DENIM LAB (ADL), a world class experience centre providing the services of co-creation, innovation, trend services and marketing communications for its partners, presented wash trend collection. The wash trend collection has been developed at ADL using the eco-friendliest technologies and processes. The exclusive collection was established by Arvind's wash consultants Giovanni and Andrea who come from the famed Italian laundry Martelli.
The occasion gave special emphasis to sustainability by displaying major denim categories by Arvind designed and manufactured to ensure minimum impact on the environment and society. The Arvind's green line denim fabric brands included the award-winning Khadi denim, Ikat denim, zero denim, natural fibres like wool and linen, RENAISSANCE (post-consumer waste denims) to name a few among others. Renowned for introducing innovative products in the Indian denim market for years, Arvind created a visually stimulating Indigo Art Centre, that gave visitors a sneak peek into their vision of 'Indigo inspired lifestyle'.
Commenting on the DENIM FOR GOOD event, Aamir Akhtar, CEO, Denims, Arvind Ltd. said, "At Arvind, we are constantly innovating with eco-friendly technologies and processes to design products that have strong performance properties with a unique set of comfort and durability - a deeply desired feature by the end consumers. Project Sapphire is an exciting new extension from denim to a new category representing an indigo inspired lifestyle from Arvind - the masters of Indigo in India. The category will marry comfort and performance with Indigo aesthetics, while aligning with sportswear and athleisure flavour."
The event concluded with a panel discussion on 'How to make ethical fashion mainstream'. Rebecca Y Li, ROA Commercial Director of INVISTA A&AT, who was one of the panelists, explained how INVISTA's EcoMade technology can add value to the sustainability portfolio of the brands. Explaining on COOLMAX EcoMade technology, she said that 'sustainability' has never been so cool. Now with COOLMAX® EcoMade technology, you no longer have to choose between performance and sustainability. INVISTA has integrated the permanent moisture management properties which have long been the hallmark of the COOLMAX® brand into fibre made from 97 per cent recycled resources such as plastic bottles. The result - weavers can create high tech, sustainable fabrics that everyone can feel good about."
"LYCRA® T400 with EcoMade technology is our latest offering in the sustainability domain, LYCRA® T400 fibre is the building block for a number of INVISTA's denim concepts including LYCRA® dualFX, LYCRA® XFIT, and LYCRA TOUGH MAX® technologies. Now, you can get the same lasting performance with enhanced sustainability as LYCRA® T400 fibre is made in part from recycled materials such as PET bottles and plant-based material" Li added. Last but not the least, Rebecca spoke on this very successful partnership with Arvind denim and they jointly celebrated on the stage 60th anniversary of the LYCRA® fibre brand.
This was followed by a runway show that highlighted the latest denim trends developed under ARVIND DENIM LAB using a mix of sustainable processes.
Arvind is a $1.7 billion conglomerate with interests in textiles, branded apparel and accessories, engineering and real estate and is one of the leading textiles to retail and brands conglomerate in India. Arvind Limited manufactures and sells about 300 million metres of fabrics and over 30 million pieces of ready-to-wear apparel. Its denim, woven and knit products are known for being innovative and sustainable, which are sourced by some of the most iconic apparel brands around the world.
INVISTA is one of the world's largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®.