The world's first First 'Digital Haute-Couture' is sold onblockchain. Browse, buy, and wear digital fashion on the blockchain.'Iridescence' is the first digital haute-couture dress ever auctioned for acharity and sold for $9500 equivalent in cryptocurrency, in support the'Foundation for Art and Blockchain charity'.

The virtual dress was designed by The Fabricant - a Dutchstartup self-titled digital fashion house. The startup has specialised inphoto-real 3D fashion design and animation. The 'Iridescence' dress was createdfrom a 2-D computer-generated pattern turned into a 3-D model, with the help ofa 'techgnosis' filter.

For promo and other socialmedia-related activities, the virtual dress was worn by Johanna Jaskowska, aFrench artist who recently collaborated with Instagram in the development ofdigital facial filters.

Finally, the dress was auctioned/sold by Dapper Labs onthe Ethereum blockchain, at the latest Ethereal Summit which took place in NewYork.

The project's main aim was to bring more artists on theblockchain and hopefully put the foundation of a new sector of digital-onlyclothing, with little hope to find a buyer for the digital garment.

And yet, there were lots of biddings and an anonymousbuyer which now has 28 days to send in a photo for the virtual dress to beapplied to.

Known for its vanguardist viewstowards humanity and fashion, 'The Fabricant' team has promoted the event viatheir Instagram account with mind-bending questions regarding the impact ofdigital fashion on the future of human construct such as:

"What does identity mean when there are endless bitsand bytes to express it? Our bodies are becoming fluid; we are moving into anon-dual operating system. Intrinsic new patterns are being shaped by systemsthat are closer to our nature by evolving rather than being controlled by acentral power."

However, the event didn't go without criticism as theworld of Reddit was very quick at posting:

 "Here is anunreal garment, sold for unreal money."

Others readers took to Instagram to answer directly to thestartup’s promo messages:

“Dreaming at the possibilities of a body freed from itsphysical restraints.”


“Doh, when you don’t have a body you don’t need fashion.”

Nevertheless, Johanna believes that when (and if) fully adopted, the Augmented Reality technology could potentially become the most powerful form of visual art, used in fashion to express and enhance human beauty.

This article has not been edited by Fibre2Fashion staff and is re-published with permission from