The average global temperature is on the rise, and according to a report published by a climate watch magazine,, the 10 warmest years on record have all occurred since 1998; 9 of the 10 have occurred since 2005.  The report further states that by 2020, the global surface temperature will be more than 0.5°C warmer than the 1986-2005 average.

Countries like India with tropical climates would be hit hard by the increasing temperature. This would lead to an increasing demand for cooling systems. However, conventional cooling systems, mainly the air conditioners, are energy guzzlers and also use the refrigerants that are harmful to the environment. How do we resolve this conundrum?

A.T.E. had the foresight to envisage the urgent need for an alternate eco-friendly technology that would provide cooling and comfort.  So, it invested in a nascent technology, about 12 years ago, that has today revolutionised the concept of cooling.  The technology, known as IDEC or Indirect Direct Evaporative Cooling, has the well-proven and unique DAMA (dry air most air) as its core, and is based on the principles of evaporative cooling. The DAMA is patented in India, Australia, and the United States.  This technology provides comfort cooling using just about 50% energy of conventional air conditioners and replaces the ozone depleting refrigerants used for cooling with nature's own coolant, i.e., water. In addition, it provides 100% fresh air, thus creating a healthy and more productive environment.

A.T.E. is a leader in textile engineering with 80 years of experience and its foray into a totally unrelated territory had surprised many, but A.T.E.'s passion and commitment to environment transcends business and profit to societal wellbeing.