To survive and grow in the fast-evolving textile world, it is vital to stay relevant and competitive. And to satisfy the evolving demands of the industry and consumers, apparel and textile businesses often need new ideas. But too often, new ideas fail because of inadequate market research.

Therefore, market research is vital for every textile and apparel business to match the market. For business, it's highly important to optimize their offerings to connect with the right consumers in the right way. And to connect with the right consumers – you need the right data!

“Without data, you’re just another person with an opinion.” – W.Edwards Deming

Now, the biggest challenge for today’s textile world is DATA. Businesses are collecting data from every possible source. But the concern of authenticity of data remains the same.

Here we’ll discuss the types of data and how to get it right.

Primary and Secondary Research

Primary Research: The process of gathering information by yourself is primary research. Where you focus on potential customers through the following:

  • Surveys
  • In-depth interviews
  • Focus group
  • Social media monitoring

Primary research gathers two types of information – Exploratory and Specific. Exploratory research is open-ended and qualitative, which helps textile and apparel businesses to identify trends and opportunities.

Secondary Research: The process of gathering data collected by others. It is the information that has already been published by other groups:

  • Government statistics
  • Industry associations
  • Trade publications
  • Other businesses

The research process involves the following steps:

  • Identifying the subject domain
  • Collecting existing data
  • Comparing data from different sources
  • Analyzing the data

Secondary research can save your time and can provide larger and high-quality data.

Click here to Dive Deep into Market Research!