Fashion is no more bound to overdress; today’s world is encouraging comfort wear more than anything else.

Either call it the apogee of lazy fashion or American dream but everyone is adopting casual wear massively. In a short span of time, active-wear has come a long way. From studio to street and everywhere in between, it’s getting flaunted flawlessly.

Chic active-wear is the perfect choice for both fitness & fashion. Along with an active lifestyle and many functionalities, active-wear offers comfort and style. That’s what makes it everyone’s favorite. The global active-wear market was estimated to be $398.3 Billion in 2019 and is forecasted to reach $558.3 by 2024. The growth of the market is projected at a significant CAGR of 7.0% from 2019 to 2024.

Driving Force Behind Active Wear

The Wall Street Journal Reported, “Athleisure trends is becoming the global phenomenon.”

And the major driving forces are:

Rising millennial population.

Increase in influencer.

Increasing disposable income & per capita apparel expenditure.

Growing inclination towards health & fitness.

Preferences for convenient, comfortable, stylish & functional clothes.

Acceptance of active-wear as office wear.

Upsurge in Global Sport participation.

Today’s “Athleisure” brands designs varieties of clothes, shoes, and gear with high performance, comfort, and stylish look.

Major Markets for Active Wear

North America is dominating the market with a 38% share in athleisure, followed by Europe and the Asia Pacific. The growth of active sportswear refers to causal comfort wear that can be worn at exercise or at work.

Two are the major players driving the growth of Athleisure – USA, and China. Both nations are passionate towards fitness and health.

The US is the top importer of active-wear, followed by Germany, Italy, France, and Japan. While Chine tops the list of exporters followed by India, Italy, Vietnam, and France.

Factors that has led to this strong growth in these countries are – Active lifestyle, Interest in sports, Large millennial population, Big Sporting event, and Health & Wellness awareness.

Active Wear Fashion trends

In the race of fast-fashion, active-wear fashion is well-placed. Athleisure brands are collaborating with designers to get more market share than non-active wear.

With an amazing fusion of fashion and function, active wear has become more fashion-sensitive in terms of designs and colors.

A few trends of Athleisure are:

High waist leggings are pairing well with crop tops or sports bra.

Printed leggings – retro, polka dots, animal print, floral and khaki Camo.

Loose yoga top over a colorful sports bra.

A denim jacket with a sports bra crop top.

Gym wear with boyfriend hoodie.

Lightweight post-workout layers.

The “Sports Leisure” trends have attracted many brands and retailers to introduce various collection – Bike Shorts, Body Suits, Dresses, Crops, and Space-age Sneakers.

The Top Players of Active Wear

Change is consumers lifestyles has created so much hype in the soaring Athleisure market. With the emerging market, brands are investing more time and money to stay ahead in the competition.

Brands are focusing on variety, comfort and innovative designs with a touch of tech. Over the past few years, smartphone-connected fitness clothing has gain immense popularity. From gym wear to office wear, brands are taking care of all your needs.

According to the brands’ performance in 2018, Nike is the most celebrated name globally followed by Adidas, Under Armor, Puma, and Asics. These brands are leading the market by introducing everyday fashion and line extensions to answer customers’ demand with premium quality fashion.

Beyond Active Wear

Athleisure are designed to deliver much more than comfort and fashion. Brands are innovating solutions to improve performance.

What all Active Wear can do for you?

Improve Lifestyle

Maintain body temperature

Protect from the Environment

Improve Blood circulation

Aid during the recovery period

Control Moisture

Wink Sweat naturally

Add protection and Prevent injuries.

Boost Confidence.

All these properties of Athleisure set them over others.

Future Ahead

Athleisure brands are collaborating with designers to reshape the sportswear with luxury. Consumers are increasingly adapting casualization with fitness, and it has become the key drivers for brands who are looking forward to matching up nicely with their customer’s demand.

Visit our Webinar on How Active Wear Market Is Getting Reshaped Globally?