Denim has usually been an integral part of the style, from workwear to casual wear – denim has transformed the style world. The blue and white color fabric was worn by impoverished people in a dockside village called Dongri. So, the hindi name of this thick cotton material was Dungri. The denim material begun to export in England for the manufacturing of cheap, sturdy working clothes.
The Britishers started to call it "Dungaree," little different from “Dungri”. The term was first time used in the 17th century, and the term referred to cheap, coarse, thick cotton cloth. And the apparel made from “Dungree” was used by communities that work in tough-environment so that it does not tear easily.
Over the period, Dungaree became denim, and apparel and textile manufacturer commenced the use of material to make various clothes, inclusive of denim, shirts, skirts, and dresses. Both the terms – Denim and Dungaree were regularly compared and confused; however, there's a difference. Denim is sewn from uncolored yarn and best colored after weaving, while Dungaree is woven from pre-colored yarns.
Both Denim and Dungaree grew to be stylish in the late 40s and early 50s. People embraced these fabrics globally as casual put on as they're comfortable, easy to wear, and practical.
Denim Rise in India
In 1980, Flying Machine released first-ever denim brands in India to fulfill the emerging adolescents' segment. Fifteen years after the release, Arvind Mills, release the primary branded Indian denim in 1995 after knowing the market potential. By then, the global manufacturers consisting of Lee and Levi's commenced their marketing in India.
The Indian denim industry has been thriving in domestic market since the last few years, and the market covers a good-sized global marketplace. India has the second-largest denim marketplace after china. Still, the industry has a variety of untapped potentials.
All Indian generations are embracing denim higher than ever, especially Indian youths. For a majority of the Indian children, denim isn't just informal put on, but it's more of a fashion statement. The Indian denim market is segmented into three categories: Men, Women, and Children. 85 percent of the denim market is dominated with the aid of men, while women contribute best 10 percentage, and the kids' contribute around 5 percent of the overall Indian denim market.
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India's Denim Potential
Since the last decade, the Indian Denim Industry has shown a high-quality boom. Today, the country has a great denim production capacity of around 1.1 billion meters per annum.
By the year 2020, the worldwide denim marketplace is forecast to reach USD 64.1 billion. The Indian denim marketplace covers 80-85 percentage of total denim manufacturing. Despite this amazing statistic, the Indian denim production contributes only 5 percent to the worldwide textile industry.
According to industry experts, denim is the handiest segment in India that can develop manifolds to the existing marketplace.
Growing denim manufacturers across the globe are looking at India as an emerging denim export area wing to its first-class standards, cost-effectiveness, and a massive pool of tremendous workforce.
In the Indian apparel market, the denim market is driven by growing disposable incomes, westernization of work culture, and ensuing upward push inside the popularity of denim jeans.
In the era of globalization, younger India prefers denim as part of their wardrobe essential. As consistent with the Indian consumer story, the middle class is majorly driving the boom of denim marketplace.
Indian production and intake have grown at a compounded annual growth rate (CAGR) of as much as 15 percent over the past decade and is predicted to develop at similar rate in the coming years.
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Indian Denim Industry is showing a notable increase in recent years. Indian denim brands and manufacturers are focusing on increasing their export globally. Considering the significant proportion that India commands inside the international trade of textile and garb, and the industry is ready to add more exceptional manufacturing capabilities.
Along with a boom in potential, encouraging fabric guidelines and favorable exchange fee moves could help India achieve a large export boom.
By the year 2020, the additional ability will be added to existing production facilities; the ratio of home and exports is possibly to alternate from 65:35 to 55:45.
The Indian government is taking many initiatives to enhance the country's textile area. The benefits offered by government authorities are in all likelihood to percolate to the Indian denim industry in the coming years. This will also ensure its steady growth, and fuel the growth of the denim industry in India.
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