Denim has always been a perfect go-to dress in every wardrobe. No matter what’s the occasion, denim is all-set to catch the eyeballs with countless styles. 

With a rich history, denim has always ruled the fashion industry like no other fabric. However, jeans weren’t still the fashion democratizing choice as they are today. The denim industry has witnessed many down phases, but since the past two decades, the industry is on the high rise. 

Denim has always known for its durability, comfort, and style. Although, today’s denim is not keeping up with quality and so durability. Denim manufacturers are prioritizing speed and cost-cutting over quality to keep the demands of denim high. 

Modern-day denim is thinner, low-quality, and quite far from the durability, yet everyone’s favorite.

In today’s time, all generation is investing a lot in denim, then why not to make it worthy? 

Here are a few brands that still manufacture denim with high-quality to make your go-to pair last longer. Though they are a bit expensive, it’s more cost-effective for the long run. And not to underestimate the sustainability factor as you won’t be replacing your luxury denim with the same speed as fast-fashion denim. 


Levi Strauss, inventor of blue jeans and one of the oldest and greatest of America’s denim companies. 

Levi’s has got an amazing start during the 1853 California gold rush, and over a period, the company has built a reputation as a purveyor of sturdy men’s jeans. 

At first, Levi’s blue denim streamed in popularity amongst workers due to its durability. Later on, in 1920, the trouser became the leading clothing in men’s work-wear. 

However, it took the next 30 years to cement the rise of denim in the mainstream industry when Levi’s started to sell its products across the globe. 

With highly innovative and qualitative products, Levi’s has always been leading the industry. 

Read More on: Denim Talks Highlights Global Fashion Brand Perspectives


Wrangler - an American denim company founded in 1904. The brand deals with the manufacturing and selling of jeans and other apparel.

Wrangler jeans are well-known in the apparel industry for its innovation in the cowboy and workwear denim segments. The brand strives to perfect in each piece to offer superior fit and style. They have a wide range of the spectrum, from lighter hues to darker ends. 

Wrangler is the coolest denim brand with a fantastic fit and stunning style. The company offers various products like 20X, Riggs, and Aura.


The brand offers clothing with a perfect blend of vintage and modern fashion. The jeans of Wrangler have a “W” signature of its back pocket to give it an original, classy, and outstanding look.


Diesel is an Italian denim brand, founder in the year 1978. The brand is one of the most luxurious and expensive jeans brands in the world. Along with denim, Diesel also expanded to leather jackets, women dress, and other apparel. 

In 1998, Diesel founded an offshoot label - “Diesel StyleLab” to boost fashion designs way beyond traditional denim jeans. 

Diesel is well-known for its excellent design, a perfect fit, several shades, high-quality, and outstanding comfort. The brand is also known for its eye-catching ad campaigns that helped it in gaining international fame.

Diesel denim blends a palette of cool shades with bold graphic touches and distressed hints to create an understated yet refined aesthetic. 

Learn More about : Denim Jeans


LEE is another America’s company, founded in 1889. Then in the year 1913, the brand became famous by introducing the Union-All word jumpsuit and the first overall in 1920. During the years 1930 and 1940, LEE became the leading manufacturer of workwear in the US.

LEE - a big name in the denim industry, well known for its innovation, quality, and consumer satisfaction.


The band made jeans with high-stretch denim to offer exceptional comfort and the flexible waistband to accentuate the curves. 

LEE offers a wide range of denim varieties for both men and women to keep them a step ahead in ever-evolving fashion trends. The brand is famous among all the generations for its bottom wear, sweatshirts, and overall denim accessories. 

Tommy Hilfiger

Tommy Hilfiger is again one of the most significant America’s denim companies founder in the year 1985. The brand deals with the manufacturing of jeans and other fashion apparel and accessories. 

Tommy Hilfiger Denim is well- known for its minute details, vibrant colors, trending cuts, supreme quality, and a fantastic fit. The brand is one of the highly accepted denim brands as it offers stylish products for everyone- from teenagers to middle-aged

individuals. Most of the denim products are influenced by mainstream American fashion. 

With over 1400 flagship stores across the globe and online portals, Tommy Hilfiger is among the highest selling denim brands in the world.


Future Ahead

The fashion industry and consumers are demanding sustainability. Hence, the denim industry is chasing sustainability like never before. Consumers are choosing sustainable brands over the cheap ones. 

These denim brands are practicing sustainability for many years, and their products are more sustainable than others.

Brands need to take the consumers’ concern of suitability seriously to survive in the future. 

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