COVID-19 has brought many innovations to our lives, right from online parties to digital fitness sessions and work from home (WFH) clothing and more.
When it comes to clothing, earlier there were more features to be evaluated like aesthetics, styling, fit, etc. But owing to this unique and novel situation, comfort has become a dominant factor in our quarantine life. Especially if you are going to be picking up an outfit that one can wear during the day whether it is for Zoom calls, preparing lengthy reports for work, sitting on the couch, watching TV, or cooking in the kitchen. We need the quintessential outfits which keep us comfortable. Suddenly it has brought the focus on loungewear as we look for ways to make things a bit easier when staying indoors. Its a normal, casual yet chic ensemble for your day to day activities.
Loungewear comes with comfort as well as fashion and its also more acceptable for the work video calls as opposed to sleepwear. Right from slogan tees to shorts to PJs, they come in all shapes, sizes, and fabrics. With the onset of summer, we tend to ditch other fabrics for something breathable for all day long wear and tear. As the temperature continues to rise, follow the new fashion trend, and revamp your wardrobe with fresh, elevated summer looks. Theres nothing worse than feeling sweaty and sticky all day. With summer heat slowly getting unbearable, we will tend to experience discomfort not only physically but also financially. While some can stay cool by just turning on their air conditioning units, but at the same time, we should try to reduce the energy use. Taking a cool bath or shower to lower your body temperature helps but for a little time. So, never underestimate the power of your summer clothes. Going from an easy t-shirt to tanks and even shorts and summer dresses, there are many ways to accentuate a summer look. 2019 had seen quite a few couture designers showcasing loungewear. These included Fendi, Alexander Wang, and more. However, it never took off as it wasnt considered appropriate workwear till the recent pandemic.
While loungewear as a category has been included by many brands, this pandemic has put it in the spotlight. And in several countries like India, we may not even choose our comfort clothing from the loungewear category; it can be a comfortable pair of a casual t-shirt as well, but the features are the same as that of good loungewear.
Some key ingredients make good loungewear what it is super comfy. And a lot lies in the fibres used in fabrics. We are always seeking options that offer ensembles that are soft and airy in summers to get that soothing vibe. Ideal loungewear is usually made from fibres such as lyocell, modal, viscose, cotton, and blends. The blends are always a good idea to enhance aesthetics, softness, and functionality. TENCEL Modal and Micro Modal stand out in this list owing to its super softness. And, having said that, it is always a good idea to shift to sustainable fashion and TENCEL modal, TENCEL lyocell and ECOVERO (eco-viscose) are very good options. There is no better time than now to add them to your list.
During the excruciating heat of the summer season, clothes made with botanic, natural fibres are soothing towards your skin, are also available in environment-friendly options which are made in more eco-conscious way. Fibres like TENCEL™ lyocell and TENCEL™ modal (check the tag next time you shop) apart from being a good breathable alternative are lightweight, retain colour for long, and are durable – a great option for a sustainable wardrobe. While being good at wicking, they also feel great directly against your skin. These cellulosic fibres of botanic origin provide a less favourable environment for bacterial growth while keeping our skin feeling pleasantly cool and dry.
It’s the time to take out those comfy t-shirts and shorts from your wardrobe or pick and stock your ecommerce cart with such essentials for summers. It's predicted that a good loungewear maybe the new normal, post the pandemic and the ingredients powering it will become even more popular. We are all looking forward to the 2020 summer fashion scene but undoubtedly the ranking of comfort while choosing your outfits is going to be at the top now.
About the author:
Arpit Srivastava is Country Marketing and Branding Manager, South Asia & Thailand at Lenzing Group.