‘Glocal’ and ‘Made in India’ are just few of the words which are significantly affecting people’s fashion behaviour amidst the new normal. Here are some major fashion trends for the upcoming spring summer season.
The fashion world has witnessed a lot of changes with the ushering in of the new normal. Customers today are not only looking for just brands ‘Made in India’, but something more.
Traditional craftsmanship and artistry, prints and textures inspired by local crafts are a hot trend this season. For instance, there is a prominent trend inspired by the sun and the beach, where all things nautical come together for the oceanic story offering a playful high summer update to the perennial nautical theme.
“Glocal” has emerged as a strong word, where the entire world is connected and acts as a local platform. This has given a strong travel inspired, nomadic trend that imagines the globetrotting gypsy lifestyle draped in the most eye-catching motifs and patterns carrying a free-spirited vibe from around the world.
One of the trends this spring-summer is retro and 80s-motivated checks. Texture assumes a pivotal part as the styling gets negligible this season. Fabric plays a crucial role as the styling gets minimal. Alongside surfaces and various types of organised weaves, yarn-coloured checks are one of the key patterns. Changing sizes of checks in various tones and examples are being seen widely across the globe.
The digital world is becoming a space for us to escape from our everyday lives where we indulge in new virtual playgrounds and make friends in new communities. It also becomes a place for experimentation. Inspired by the online gaming, there is a fashion trend that sees through a digital lens and holds a wide range of products inspired from graphic range. Along with denim products like jeans and shirt, a wide range of knits and non-denim woven products will be the key styling elements for the season. The WFH mania is not over completely, and athleisure will remain in trend for the seasons.
When it comes to design elements, prints and textures inspired by local art, folk motifs, and conversational prints will mix together to create interesting patterns. Products with traditional craftsmanship and artistry as detailing elements will be the key highlight. Cut and sew paneling on garments, colour blocking, bright stripes, all over floral and placement prints, multidirectional graphics, handmade details, and outdoor scenic prints will be at the heart of the collection.
This season denim takes indigo to a whole new level through a gamut of washes and techniques. Washes like ice wash, bleached blue wash, ombres add fluidity and summer lightness to the collection. There will be an emphasis on clean and mild washes with a raw touch while distressed and authentic used look denim will be there as high fashion products. Then there are relaxed fits, which are ideal for easy-breezy summer days. The old-school relaxed fit is precisely the kind of denim that fashion conscious consumers are looking for.
Checks are a mid-year staple and are ideal for shading. Different types of checks this season incorporate windowpane, tartans, micro, gingham and buffalo checks. The late spring assortment brings alive bright and profound tones for white lightweight summer fabrics. Indigo is one of the core colours for the season. The spring summer looks like a good mix of bright and light shades. The palette consists of various shades of red, blue, green and shades of tangerines. Khaki, brown and olives adds to the earthy shades. Pastels play a crucial role during the transition period. The new, energetic shadings this mid-year are enlivened by wild nature and seashores. The splendid pastel and light windy textures give a casual vibe to the collection with perky all-finished and lush tropical prints. Layer checks in pastels over printed tees and shorts prepare for a seashore type of look. Simple volume shirts in light and mid weight textures give flexible and sleep easy-going style.
Apart from colours and patterns, there will be a lot of focus on value addition and styling of the product. Slim fit shirt for men and long line shirts, dresses or tunics for women are key silhouettes. Boxy fit, which is a little looser and oversized fit, is also a major highlight of the season. There are design variations in terms of collars, pocket size and placements, length variations and hem shapes.
Various techniques of print, embroidery in multi coloured threads, appliques and badges will be used to emphasise the details and make the product trendy. There will be quirky detailing seen in terms of badges and prints and a lot more fun elements being incorporated on the garments. Floral and botanical embroideries are in focus for women’s line shirts. Sequin and stonework will also be seen to emphasise and make the product look casual for those ‘non-formal’ evening get togethers.