Duke - India's most favourite clothing brand has unveiled its Spring Summer 2021 collection inspired by International Fashion culture, but the collection is purely made in India with the vision of Atamnirbhar Bharat. This collection features summery floral and leaf print patterns, clean cuts, easy-to-flow, breathable and value-added fabrics. This collection utilises a wide array of quality fabrics such as cotton linen, pique, single jersey slub as well as un-dyed, natural, and textured materials. The collection includes an array of t-shirts, shirts, denim, trousers, tops, jeggings, activewear, sportswear, accessories, and footwear collection. Keeping the Indian consumer in mind, the collection is priced starting at ₹425 going up till ₹2,499.

It's time to take the stylish plunge straight into the deep end of this season's fashion. The brand has come with the trendy fashion line by creating a daring, extravagant and at the same time extremely elegant Spring-Summer 2021 collection, which is inspired by the defining trends of international fashion which guarantees you fashionable, latest, and elegant styles with international designs. A style that's all about clean lines, bold colours, cropped cuts, strong volumes, and vibrant nuances. Indian fashion lovers, preparing their wardrobe for the summer can now fall back on our delectable spring-summer collection.

Crafted for every young fashionista out there, the collection promises to bring their style statements alive. Our new collection celebrates the brand's love and passion for colours, fun, freedom, and excitement, and of course, not to exclude the beautiful sightseeing.

The brand's summer lineup has t-shirts, designer tops, shirts, denim, trousers, lowers, loungewear, capris, bermudas, and footwear which channel the classic international vibe. The colour palette is cool and airy. Soft blush, lime green, and pale blue are grounded by the sartorial burgundy, navy, and many more colours, while full looks in white take the collection further into the summer. It also blends bright colours to give life to its creative creations this summer. With a play on graphics and volumes, a conquering silhouette set on an adventure of pure sartorial exploration. There are cotton and poly-cotton fabrics in breezy tones that set the mood for those who love to go casual. The essential lines also predominate in menswear, and cotton and rayon make for a fresh collection in full-colour therapy style. The teens, young, and fashionistas who love to go minimalistic in their fashion statement shall have their fill with tank tops and graphic printed t-shirts. Dynamism and charisma emerge from the combination of trend and style, colour and pattern, deep blue, and attractive cool prints. We have updated our exclusive Militaire Collection '21 for men, with a wide selection of t-shirts, polos, shorts, lowers, bermudas, and accessories. From classic colour combinations to elegant styling, these escapade series embellish all the garments in the collection, giving our product originality and authenticity.

     

Duke tailoring remains elegant and clean but is relaxed for summer with softened structures, airy fabrics, and easygoing textures. Also, expert workmanship and craft techniques are deployed throughout. The SS '2021 collection for both men and women comes in various styles having superb fits, vibrant colours, a variety of fabrics, and interesting patterns, which is priced attractively between ₹425 and ₹2,499. Boasts of some very exciting colour combinations, designs in stripes, prints, embroidery, patchwork, short lengths, round necks, collars, the whole collection reflects exactly the essential characteristics of Duke: Quality, precision, durability, value for money, and ease of use. So, enjoy the weather with the comfort of our lightweight and comfortable fabrics that will make you feel and look the coolest this summer.

"The new range represents our continued commitment to delivering our valued customers a complete range of products under one roof that offer sophisticated and bold designs, robust features, and meet the needs of the on-the-go consumer. With a strong focus on fashion and style, Duke caters to the young cosmopolitan Indian, offering them the season's latest trends and catering to their ever-changing fashion needs. Every piece has the special 'sparkle of quality' on which its creators insisted. Our target audience is today's youth who is looking for a trendy and stylish range that is synchronised with international designs, fashions, and quality. Duke is a value for money brand, and our mission is to make available international designs and styles at highly reasonable prices. Our Spring-Summer 2021 collection is also based on the same philosophy," said Kuntal Raj Jain, director- Duke Fashions (I) Ltd.

 

About Duke:

Known for standardised fits, superior quality, a wide range and 'fashion-right' styles in its segment, Duke has been conferred with the president award; three national awards, i.e., Excellent Quality Readymade Garments, Outstanding Entrepreneurship, and Quality Garments; crowned with Indian Power Brand in the US and many more. The brand has got these awards for its innovation, product quality, a most preferred apparel brand, and inspirational leadership who has shaped and continue to shape India's hosiery industry. Beginning with the first in Ludhiana in 1966, the brand continues to connect with customers online, big chain stores and across the brand's more than 4000 MBOs and 400 EBOs nationwide.