By: Pat Quinn
I received such a great response to my piece on search engine optimization on this site recently, that I thought it might be a good idea to take things a stage further - and a bit deeper. The Title meta tag To start with, let's take a look at your website's Title meta tag (you can find yours by opening your site, clicking View, then Source - the meta tags are placed between the
Until the search engine programmers figure out a way to write algorithms that understand Flash presentations, the simple, no-nonsense, text-based sites will continue to win hands down. And by that I mean they will continue to win good listings. Which is the object of the exercise. To be fair, however, the great majority of web designers have no abiding interest in search engine optimization. They figure that their job is to build a site which is both attractive and interesting. It is therefore up to the site owner to lay down a few rules when commissioning a build - no Frames, no animated gifs and, above all no Flash. Is Google really the greatest? And finally, folks, a word about the search engines themselves. Everybody wants to get a good listing on Google. To them, Google is the be all and end all and that there really is nowhere else to be. What they tend to overlook is that the so-called lesser engines are equally good at pulling business if they are fed properly. I have a client who receives 80% of his Internet business (which is substantial) via Yahoo, on which he is No 1 for all four of his search terms. Google does very little for him. Why should that be? It's because, when you get down to it, Yahoo is a consumer oriented engine and Google is predominantly a commercial or business-to-business engine. And his business is geared to the consumer market. I know that many seo elitists will take issue with me about the efficacy of this statement. So be it. But I will get my retaliation in first by saying that (a) their argument will have to be damn good to convince me and (b), I don't really care what they say. It's also worth bearing in mind that MSN, as the third of the big three engines, is a pretty formidable presence. I can assure you, too, that business is good if you are well positioned on MSN. And since this outfit is owned by Microsoft, I can't see Mr Gates playing third-fiddle for very much longer. Search engine-wise, we live in interesting times. Anyway, if this has been useful, I'd be delighted to hear from you. But if it has seemed to teach you to suck eggs, maybe you'll tell me that also. About the author: Pat Quinn is an award-winning UK copywriter who also operates a search engine optimization service. Because it's all in the writing! http://www.search-engine-mechanics.co.uk
To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit www.fibre2fashion.com/industry-articleTo promote your company, product and services via promotional article, follow this link: http://www.fibre2fashion.com/services/featrued-article/featured_article.asp
Responsibility:
Fibre2fashion.com does not warrant or assume any legal liability or responsibility for the excellence, accurateness, completeness, legitimacy, reliability or value of any information, product or service represented on Fibre2fashion.com. The information provided on this website is for educational or information purposes only. Anyone using the information on Fibre2fashion.com, does so at his or her own risk, and by using such information agrees to indemnify Fibre2fashion.com, and its content contributors from any and all responsibility, loss, damage, costs and expenses (including legal fees and expenses), resulting from such use.
No Endorsement:
Fibre2fashion.com does not endorse or recommend any article on this site or any product, service or information found within said articles. The views and opinions of the authors who have submitted articles to Fibre2fashion.com belong to them alone and do not reflect the views of Fibre2fashion.com.
If you wish to reuse this content on web, print or any other form, please seek for an official permission by writing to us on editorial@fibre2fashion.com
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to texpro@fibre2fashion.com.
Thank You!