Metaverse is the brand-new virtual buzz in the industry which is backed up graphically as well as technically. The word was unfamiliar to many individuals and absorbed much focus when the renowned social media platform Facebook’s founder, Mark Zuckerberg changed the company’s name to ‘Meta’ which was adapted from the word ‘Metaverse’.

What Is Metaverse?

In uncomplicated words, it is a three-dimensional (3-D) universe comprising various other virtual spaces where you can meet, work, play, socialise, all together in the space itself. It is still in the growing phase and not completely developed. There are some other terms that might still be alien to many but have gained a lot of limelight recently. NFT, also known as non-fungible token, blockchain and cryptocurrencies, all are a part of a developing metaverse. An example of a metaverse is Decentraland, which is an online virtual world that comprises cryptos, NFTs and real estate as well. The NFTs in Decentraland is used as a kind of collectable and the users can also buy a certain area of land using its cryptocurrency.

Fashion in the Metaverse

When compared to the NFTs, which can sound a bit complex, digital apparel could be an easier topic to absorb. As we create a digital platform for almost everything under the sky, there will be virtual assistants, who will be doing virtual jobs and wearing virtual garments. This will be the same case with gaming platforms and the e-commerce space in a metaverse. Fashion is all about fantasy and a platform like this, where one can experiment with their fantasies without any impedance, could become a massive art as there are clothing ideas that are not viable in physical reality, but anything is possible in one’s imagination and anything that can be imagined can be made digitally. The designers are coming up with very futuristic and offbeat designs. Moreover, individuals who are alacritous about digital fashion claims it to be a sustainable step.

Many of us are already aware of the technological growth in the field of augmented and virtual reality when it comes to apparel. There has been a massive growth in this segment, now enabling the e-commerce platforms to be able to see how a particular garment would look on them before even having to purchase it to satiate the consumers. This feature is forecast to prove a major step towards e-commerce shopping in the metaverse platform. As this is relatively new to the market as well as consumers, everyone is trying to get a taste of it, resulting in a great buzz around digital fashion. Individuals are charmed by the technology and are also able to flaunt over various social media platforms. This consumer behaviour is grabbed by some of the brands as a great market opportunity. Many renowned brands like Nike and Adidas have already started to captivate the digital market through NFTs enabling them to have a virtual collection of fashion with minimal finance.

The metaverse is surely going to be an endless world of opportunity in the coming future. When it comes to digital fashion, it could be quite delectable to look at and can also be used for gifting or trading but at the end of the day, an individual needs to get dressed. Though one can always be inspired by virtual ideas, there will always be a demand coming from the physical world.