There is nothing quite as exciting as the world of fashion, especially for today’s fashionista! Businessmen and women are finding it increasingly important to work with fashion consultants who can help them learn to dress for success.

However, fashion consultants serve a wide range of consumers from brides-to-be to budding actors who aim to perfect their look. If you have a fashion consultancy and are looking for keyways to grow in 2023, you can exceed your wildest dreams with just a few well-placed tips.

1. Find Your Niche

As in any line of work, the direct road to success is built on being expert in your field. While a fashion consultant can work with a wide range of clients, that might not be the best route to take. For example, if you want to be a wedding fashion consultant, that’s the niche you need to follow trends in. However, since professionals are returning to the workplace in increasing numbers since the COVID pandemic forced them into their home offices, you are likely to find a huge clientele within young business professionals.

With this in mind, consider the designer Max Mara, who made a name in specialising in mix-and-match fashions especially well-suited to aspiring business professionals and entrepreneurs. Since many were working from a home office, their fashions may be out of date by a couple years, at a minimum. You can help them find something new at ssense.com which can be worn well with that mix-and-match approach to fashion in mind. This way they can start the new year with fewer pieces that can offer endless possibilities day after day.

2. Expand Your Service Range

One of the services that many of today’s fashion consultants have begun providing is functioning as a personal shopper for their clients. This can gain you a huge following in the business world. Where there once was a time when the boss would send the secretary out for a tie or jacket needed in the moment, fashion consultants are much better at it.

They know their clients’ measurements and style preferences, so they can quickly get out to the shops to find what is needed just as quickly as a secretary, and a whole lot more efficiently since that is their line of expertise. No one knows their clients fashion sense better than they do.

3. Offer Customer Perks

Fashion consultants can quickly grow their business by offering customer perks to their loyal clients. It might be a free consultation for every new customer that client brings in or it could be a seat at an upcoming event being planned. We’ll touch more on that in a moment. However, customer perks should be tailored to the individual client so finding innovative ways to inspire them to bring a friend can literally double your clientele within a very short time.

4. Host a Fashion Show

Some fashion consultants host a seasonal fashion show to highlight upcoming trends, season by season. Not only does this provide a fun experience for their clients but it can boost sales tremendously. Don’t forget that most fashion consultants partner with designers for wholesale pricing on garments and accessories they sell.

Hosting a fashion show can help to grow your sales but can also provide a social event in which clients can enjoy a night out on the town, complete with entertainment. While tickets to the fashion show can be sold, they can also be given as customer perks to those clients who have referred a friend or business acquaintance.

5. Get Social!

The one thing you will absolutely want to do is find a social network or two to begin amassing a sizeable number of followers. Social media like Facebook is ideal for building relationships with your audience, but other networks like YouTube can give you a platform to offer tips and fashion sense to the general public. If you are seeking to grow your client base, what better way is there to reach a virtually limitless audience than on social sites?

Putting it all together

In the end, the more you can do to cater to your audience, the easier it will be to grow an ever-larger client base. Don’t forget to promote sustainable fashions so that you are doing your part in protecting the environment and ecosystem. Most of today’s consumers are highly focused on sustainability, so this is a key attraction as well.

Just remember that a large proportion of the population follows trends that may not be suitable for them. This is your chance to help your clients dress their best for their success and yours. The next time someone asks why they are looking so good these days, they will invariably mention your name and consultancy. When it comes to business growth, personal recommendations inspire trust and that puts you in the perfect place to gain a new client. Let 2023 be the year of growth for you.