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| Consumer Behaviour and the Rise of Activewear

Consumer Behaviour and the Rise of Activewear
 
Pic: Sorbis / Shutterstock

Key Takeaways

Consumer preferences, sustainability trends, and technological advancements are reshaping the landscape of athletic wear, fostering a balance between fashion-forward designs and functional performance. In fact, the evolution of athletic wear is a testament to the dynamic interplay between consumer behaviour, lifestyle shifts, and industry innovation.
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