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Mr. Andreas Gellner
Managing Director adidas India Marketing Pvt. Ltd.
As the Managing Director of adidas India since August 2004, Andreas Gellner is responsible for
What is your view of the retail sportswear industry of India?
"Retail in India is witnessing a huge revamping exercise. Organized retail at present comprises merely 2 per cent of the total market in India. This means that the untapped segment amounts to a whopping Rs 9,800 billion (approx. $225 billion). In India, more and more brands are getting more serious and focused on exploiting the potential of the Indian market. This leads to more customized offerings to meet the local flavour and budgets as well as investments in better quality shopping environments. Coupled with this though, India also needs to accept retail as an industry, thus opening up a wealth of support mechanism and interest as well as granting retailers access to funding with banks, which is dearly missed now."
Could you explain adidas India operations?
"adidas’ history of innovation and firsts in the field of sports performance is a testament to the belief that impossible truly is nothing. Established in 1996, adidas India Marketing Pvt. Ltd. is a joint venture company of adidas India Pvt. Ltd., the Indian subsidiary of adidas-Salomon AG, and Magnum International Trading Co. Ltd. Having almost completed nine years in the country, adidas today has a total of 96 exclusive stores across the country. The current focus of the company is on building a strong supply chain and a group of franchisees that share the brand’s passion and vision."
Published on: 13/03/2006
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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