Interview with Mr Anuj Bhagwati

Mr Anuj Bhagwati
Mr Anuj Bhagwati
A.T.E. Group
A.T.E. Group

Let us begin with a word from you on the niche that A.T.E. Group enjoys today in the national and international markets of textile machinery?

Today, we believe A.T.E. has become something like a “one stop shop” to textile companies in India for their textile engineering requirements. Moreover, as A.T.E.’s team has deep embedded knowledge in textile processes, we are also viewed as a consulting resource by our customers.

With our expertise and our countrywide network of offices and people, we are seen as “solution providers” by our principals. So, we are fortunate that both the best customer and the best principals support A.T.E.!

What does it take to be a favorite junction of the brands like Truetzchler, Fleissner, Fongs, etc?

We believe we can only work with the best as long as we are both “trustworthy” and “competent”. In a nutshell, these two words capture our strategy.

A.T.E. has strongly entrenched values, which we do our best to document explain, and - most importantly – practice. This institutionalises good practices leading to trustworthy behavior.

Competences come from an excellent, carefully chosen team, together with a commitment to training and development, and a long term view to achieving business success. Competency and trust have resulted in our long partnerships - for example, more than 50 years with Truetzschler, Zinser and Karl Mayer.

Published on: 27/01/2009

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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