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Interview with Mr SM Nurul Huda Chowdhury

Mr SM Nurul Huda Chowdhury
Mr SM Nurul Huda Chowdhury
Managing Director
Base Textiles Limited
Base Textiles Limited

Established in 1996, headquartered in Chittagong, Base Textiles Limited is one of the most successful textile-manufacturers in Bangladesh; a country with great potential in the field of garment-manufacturing. Powered by integrated European machineries and an industrious workforce of 3500 workers, BASE produces knitwear products for men, women and kids. It specializes in value-added products, such as: Peach-Finished, Pigment-Piece-Dyed, Heavy Enzyme-Washed, Bamboo-Charcoal and Eco-Friendly products. It is currently concentrating on Knit-Denim products and also manufactures technical fabric, such as: Viscose, Coolmax and Suplex, using cutting-edge technology. Having expanded its capacity, developed a skilled workforce and introduced integrated technologies, to remain globally up-to-date, BASE identifies itself as an organization with a glorious past and a bright future. Born on July 28, 1948, Mr SM Nurul Huda Chowdhury is MD of BASE. He started his business career in the line of import trading and general merchandising in the year 1972. In 1989, he established the company named J S Oil Refinery & Vegetable Products, and was at the helm of affairs as Managing Director. Thereafter, he ventured into the business in capital market and established M/S J H Capital Ltd in 1993, and held the position of MD since its inception. Mr Chowdhury began his professional journey with BASE as one of the sponsor shareholders of the company in the Textile/ Garments sector in the year 1995. Initially, he held the position of Chairman, and presently is at the position of Managing Director. Besides, he is also a Senate Member in Chittagong University; member in Lions Club, Chittagong Club; and life member in Fateyabad Degree College and Lion Eye Hospital. He had been Ex. Director for Chittagong Chamber of Commerce Industries, as well as Ex. Executive Member of Bangladesh Textiles Mills Association, and Bangladesh Vegetable Oil Refinery & Banaspati Manufacturers Association. In 2007, acknowledging his contribution to the society, Mr Chowdhury has also been awarded Atish Dipankar Gold Medal. Speaking with Face2Face team, Mr Chowdhury comments on upshots of recession on Bangladeshi textile and garment industry.

BASE instigated its journey in 1996 with a vision of becoming the most recognized knitwear manufacturer of the country. In your opinion, how far has it reached its dreamt niche?

We, the Base Textiles Limited is one of the most successful knitwear-manufacturers in Bangladesh. During our journey since 1996, we have achieved a versatile production chain to cater flexible orders in shorter lead-time. BASE has expanded its capacity, developed a skilled workforce and introduced integrated technologies, to remain globally up-to-date. We started as fabric-manufacturer and grown as composite-knitwear manufacturer, with a massive capacity of over a million pieces of garment and 400 tons finished fabric per month.

BASE passed over 12 years of accomplishment, towards leading the competitive knitwear-organizations of Bangladesh. It has arduously re-engineered each step of its value-chain to match the dynamism of the world of fashion.

 

Please apprise us with your stance on current scenario in global textile industry.

As you know, we are the composite knit garments manufacturing company and our final products are garments that no doubt make us strong in the market. Our efficient workforce, quality management, advanced production tools, competitive price and quality production always keeps us ahead in the battle of competition. We are observing the situation and are highly alert to be on track. These factors will shield us from any uncomfortable situation.

However, we need to see if there will be a recession in all other countries and if so - to what extend. We are studying its consequences on Bangladesh Garments Industry. You know, around the world- business governments and all the trade houses are taking action against it. It will take considerable time to show the result. Above all, still we find ourselves in very much positive situation.

For past some years, sparing situation of current recession, Bangladesh can be appraised for a good going in textile and allied industry. What could be credited for this; Government policies or geographical factors?

Both the Government policies and geographical factors have caused it happen but most of the credit goes to government policies as government doing their best support to establish this sector. Above all, our efficient labor force keeps it upward. We have the century long history of mechanized tailoring and several thousand years of experience in hand stitching. The aptitude and art of sewing/stitching has been brought in hereditary amongst females of the land. Even today one can hardly find a rural female adult who does not know hand stitching or embroidery work.

By exploiting the demand of global apparel market, the local manufacturers/exporters backed by the responsive state policies have successfully utilized the skilled manpower.

Let us talk something about Strengths of Bangladeshi Textile/Clothing industry; how will you word for areas of improvements in this industry?

Textile-garment is the most important and large industrial sector in Bangladesh, this is the biggest export earning sector. From the very beginning this sector has been doing well but now we are more organized then before. Our strength is our workforce, port facility, of-course government policies, good governance of Bangladesh and as well our strong backward linage industries support. Fibre2fashion News Desk has also reported about our bigger and technology oriented garments factories which are more productive.

We believe we have still a lot to develop, we have weaknesses and we know it. But we see it as our development opportunities. Along with the industry, the government is also taking the positive steps to ensure steady supply gas and power to textile /clothing industries and if possible at some concessional rates.

Striped off Economy of US has forced exporters to change their clientele countries. Is the story same for BASE too? Which all countries can be counted as hub of opportunities for players of your capacity?

It is absolutely true that US has forced exporters to change their clientele countries. Base Textiles Limited is not the exception. But our major shipment goes to Europe and a little to the US market. Moreover Bangladeshi apparel/clothing industries sees a bright prospect amid the ongoing global economic crisis. Due to economic turmoil apparel prices may go down and demand for low priced apparel demand will be on the rise. And massive shutdown will be happened in higher wages payee country. It is anticipated that Bangladesh being a successful producer of low-priced and quality textile/garments goods, our labour cost is lower from any country of this competition.

What makes BASE lead the market in the competition from its contenders?

Base Textiles Limited is one of the leading composite knit garments manufacturers in the country. In the present economic situation BASE is much more ahead from most of the contenders of Bangladesh and outside as well. Most of the apparel industries of Bangladesh are producing either garments or fabrics or yarn. Comparing with BASE, there are only a few numbers of apparels companies having the process - Knitting-Dyeing-Finishing-Printing-Garments under one roof. As competitive edge to these few, we have state-of-art production units, dexterity and technology know-how, thus, we can produce preferred quality garments at competitive prices from others, as well in shorter lead-time.

Moreover, we believe in developing and rewarding employees to effectively managed buyer-supplier relationship and consistently improve our product line and improve business standard of corporate governance and also make the work friendly environment will help us to lead the market in the competition from its contenders.

How do you see demand of eco friendly products in the industry? How is BASE working on ‘Save Environment’ move?

BASE is very much conscious about its environment and environment friendly products. As Base Textiles Limited is completely an eco friendly project, keeping this in mind we have already started to make our Effluent Treatment Plant (ETP) which will be completed within this year, and also have 3 (three) big Water Treatment Plant where all toxicant water from the factory is treated and drained out to the nearby rivers thus preventing contamination. Our textile product is certified with Oeko-Tex 100 Standard; we have already applied for FLO-CERT a fair trade certificate. We are also working on GOTS to produce organic products.

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Published on: 23/02/2009

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.