Interview with Iris Wang

Face2Face
Iris Wang
Iris Wang
CEO/President
Brentano Fabrics
Brentano Fabrics

Everyone wants a beautiful high-performance fabric at a reasonable price point

Brentano has grown from a modest studio with eight patterns into an international design house creating curated and functionally strong fabrics. Clients include the contract, hospitality, healthcare and residential markets. The company's design director, Iris Wang, shares insights on what inspires her.

What are the latest trends in terms of texture, performance, colours, design, and fabrics reigning for upholstery for homes and in the hospitality markets globally?

In recent years, several trends have become prevalent within the textile industry. Large scale patterns, geometric motifs and textured fabrics have been in high demand. The industry has been using bright colours as the new neutral - like chartreuse, coral and teal - which permit endless design possibilities. In addition, there has been an increase in demand within the residential market for high-performance textiles with stain resistant finish that maintain a soft feel and beautiful hand.

What is the market size in terms of textiles for upholstery for homes and in the hospitality markets?

It is difficult to place a dollar amount on the industry as a whole, due to how many different segments there are; contract, residential, hospitality and others. However, the average market size for a textile company is approximately $28 million.

How is the demand for home textiles in the US? For what kind of fabrics do you see the demand rising?

Since the recession in 2009, demand for textiles within the US has been slow, but is steadily increase. The market has not fully recovered however in the past two years the demand has been significantly higher. Everyone wants a beautiful high-performance fabric at a reasonable price point. As a designer, it is about finding the perfect balance of beauty, performance and affordability.

Who are your major clients? What percentages of your clients are from the contract, hospitality, healthcare and residential markets?

Brentano's clients are equally divided. The company is approximately 33 per cent contract, 33 per cent hospitality and 33 per cent residential.

Tell us something about your latest collection of fabrics.

Drawing inspiration from the energy and graphics of the urban landscape, the 19 new patterns in the fall 2016 cityscape collection capture the eccentric life of the big city. Solidifying Brentano's attraction to unique, high performance design, the line offers a unified balance of residential, hospitality and contract textiles. The new collection is to be launched on August 1, 2016.
Published on: 27/07/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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