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Mahavir Pratap Sharma
Chairman Carpet Export Promotion Council (CEPC)
China remains a focus country
The Carpet Export Promotion Council (CEPC) is a non-profit organisation set up in 1982 by the ministry of textiles to promote export of carpets, handmade knotted carpets, rugs, floor coverings and other allied products. With over 2,500 members across the country, CEPC helps the sourcing needs of an importer anywhere in the world and the selling needs of Indian exporters. Chairman Mahavir
Pratap Sharma discusses the growing market for Indian carpets in China and the plans of the council to promote Indian carpets in a big way.
What is the global market size of carpets and rugs? What is the percentage share claimed by India?
The global market size for handmade rugs is about $5 billion per annum and India has a share of about $1.6 billion, or about 35 per cent.
What is the market for handwoven as against machine woven carpets?
The global market share of all carpets and floor covering is about $35-40 billion per annum and handmade rugs have a share of about $5 billion in it.
Which are the major markets for Made in India carpets? What is the annual export?
The US has about 45 per cent share ($0.8 billion), EU and UK about 20 per cent.
What is the percentage of wool, silk, wool-silk, poly-viscose, and other fibres carpets exported and for sale in the domestic market?
The domestic market currently stands at about $2.2 million for handmade rugs.
Have Brexit and the US-China trade war had an impact on the carpet industry?
They haven't had much impact as India is a net exporter to all the countries. And since China is not a competition for Indian rugs, India will not benefit much. As a matter of fact, we are exporting to China and the growth is very rapid there. It is a focus country for us.
What new fibres and technologies are trending in the global carpet industry?
There is linen, hemp, jute and blended materials that are being added to the industry. Also, hand tools have made strong inroads into the process of finishing and added much needed improvement on the finish and time required for the industry.
What new initiatives and activities does CEPC plan to undertake in 2019-20?
We have already launched a new social media marketing and branding campaign. We are also planning to open warehouse in China, and provide a permanent place for Indian exporters to stock their merchandise to sell in mainland China. Besides, we are making ourselves more socially and environmentally compliant and adept for the future. Last, but not the least, is that our weaver training programme, especially for women, will get an impetus from us.
How sustainable are the manufacturing processes used in the carpeting industry?
They are very sustainable and the fact that we have grown, while other nations are stagnating or have slowed down, shows our sustainability. The major reason for the same has been the fact that Indian manufacturers are very adaptive to new colours, designs, raw materials and products. And this trend will continue to grow in the right direction.
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