Interview with Mr Anjani Prasad

Mr Anjani Prasad
Mr Anjani Prasad
Country Head, Textiles-Leather & Paper Chemicals Division

Headquartered in Muttenz near Basel, Switzerland, Clariant- the global leader in the field of specialty chemicals is represented on five continents by more than 100 Group companies, employing more than 20,000 people, who, in 2007, generated sales of more than CHF 8.5 billion. The businesses driving its commitment to sustainable growth are organized in four divisions: Textile, Leather & Paper Chemicals, Pigments & Additives, Functional Chemicals and Masterbatches. From vibrant colors in luxury goods, to less-visible additives that enhance the value of industrial and consumer goods, Clariant’s products play a key role in customers’ manufacturing and treatment processes. Textile, Leather and Paper (TLP) Chemicals Division at Clariant caters to clothing, home textiles, technical textiles, garment leather, automotive leather, paper, packaging, and construction market. The Division embarked sales of CHF 2332mn for the year 2007 with EBITDA-margin 9.3 per cent. 48 yrs, Mr Anjani Prasad is the Country Head for TLP Division of Clariant. He is the alumni of UICT (BSc & MSc (Tech) in Textile Chemistry). He started his career with Century Mills’ Textile Production division, and had developed new process of Aniline Black Dyeing for which received 2 patents (1983 to 1986). He worked with BTRA Technical Services department; handling Process audits/ Process rationalization/optimization, Cost reduction surveys & problem solving, and Development Projects for all major mills. In 1990, Mr Prasad joined Sandoz’s textile chemicals business and grew from Technical Executive to the Product Manager to Business Development Manager and to the Head of Textile Business. He has authored over 100 articles and papers presented in major seminars and conferences. Besides, he is also member of Bureau of Indian Standards; Management committee of SDC and FAITMA; Editorial board of Colourage and JTA; and is also an Examiner for major institutes. Conversing with Face2Face team, Mr Anjani Prasad discusses vividly about global scenario of speciality chemicals for textiles and business ethics that make Clariant a success synonym.

How does Clariant mark its presence in complete textile value chain - from fibre to fashion?

We have on offer an end to end Product Range of Textile Chemicals and Dyes. Clariant supports the industry throughout the whole production process; helping customers reach a high and consistent quality level for their products and also save energy and time during the production process.

Textile Raw Materials Fiber Finish Sizing Pretreatment OBA Dyeing & Printing Finishing Garment Make Up

Our technological skills and partnerships based on active dialogue with customers are the key elements in maintaining an attractive portfolio. The ‘Fibre to Finish’ concept has further enhanced its value chain to retail / branding services.

With the emergence of consumerism in India and the increased focus on export of textiles, the demand for fashionable, eco-compatible products is rapidly growing. Mounting awareness and concern for consumer and environmental protection, increasingly stringent statutory regulations, retailer standards and various eco-labeling requirements have made product safety testing mandatory for the industry.

Efforts are also underway in educating chemical users on the need to be eco-sensitive, more so after the EU enforced REACH regulations as a monitoring system to detail what is being imported into the EU and whether all required norms on environment safety being implemented or not. Clariant not only helps in setting the processes involved or the chemistry involved for textile processing, but also educates them on how to do it ecologically, economically, efficiently and environmentally friendly manner. This describes the Clariant’s 4E Concept.

Our concept of Apparel and Interior marketing functions to work with Retailer and Brands in the Home textile and Apparel area to understand their overall needs and place our offered effects and service in the earliest possible stage of the textile supply chain.

In another effort to support the industry, Clariant has devised, Archroma, a global color management service with focus on designers, retailers, colour managers, brands, etc. By means of its new design tool, the improved palates, the colour communicator and standards management with regards to inventory management distribution, order entry and order tracking; Archroma is a complete service package for everyone associated with the world of colours.

To extend these services for colour management, Pantone-Clariant Smart Partnership has been designed to give a perfect product to the customers and serves as a single window operation.

We also have in India, Clariant Consultancy Services (CCS), wherein the following services are provided:

•Product Management:

CCS ensures the correct product quality, specifications, conformance to eco-norms laid down by buyers and other certifying bodies like Oeko Tex, Mats, SKAL, etc.

•Process Optimization:

Includes processes, recipes, production and utility optimization.

•ECO Management:

By finding the best balance between environment, social and economic needs, CCS helps the customer in meeting the guidelines of waste management.

•Training of Technicians:

CCS imparts training to client’s employees for appropriate use of materials along with different processes involved in their management.

•Inventory Management:

CCS sets up inventory levels based on production and supplies-


CCS identifies the new customer needs and works together with customers to develop innovative, efficient solutions for value addition and growth development.

•Brand Co-ordination:

The Brand Co-ordination Group liaises with the brands with specific needs and co-ordinates with the vendor for developing end products as per the brand requirement.

CCS helps the vendor in achieving the desired goals of the brands.

Published on: 12/05/2008

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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