Interview with Samson Khaou

Face2Face
Samson Khaou
Samson Khaou
MD
Dassault Systèmes
Dassault Systèmes

What are the main challenges that apparel retailers and brands generally encounter? Are there more pre-production or post-production issues?

Digital transformation in retail is one of the most important opportunities and a challenge. A majority of retail sales are now influenced by digital. It has changed the face of retail and is putting pressure on brands to adapt to this transformation to be successful. A few challenges facing the retail industry are:

Growth of e-commerce sector: Burgeoning e-commerce is one cause for concern for the retail industry. This year could witness another tipping point in e-commerce, driven by the ambitious growth agenda of leading pure-players. The growth of online is not over and is likely to have a greater impact on traditional players as they scale. 

Digital Stores: The retail store is being re-imagined for the digital consumer. A new balance needs to be struck between transaction and fulfilment. We believe the store experience will increasingly focus on inspiration or convenience. As for manufacturing the product, at present most organisations and designers design digitally but develop physical product samples and then proceed to the manufacturing stage. Inconsistencies and design inaccuracies at the manufacturing stage or post-marketing, result in losses. 3D printing technologies could overcome shortcomings and help different departments work together by bringing them on the same platform.


Which of your software solutions is most preferred by leading brands and retailers globally?

Dassault Systèmes' 3DExperience platform and industry solution experiences for consumer goods and retail provide a unified digital environment including powerful Product Lifecycle Management (PLM) and 3D applications to improve and accelerate the end-to-end business processes behind a company's collections. One of our most preferred industry solution experiences is My Collection. It helps manage the entire product lifecycle management from inspiration through marketing. It features new enhancements for Adobe Illustrator integration, and new configurable costing functionalities allowing brands and retailers to create formula-based costing templates to manage all areas of costing including planning, pre-cost, cost sheets, and the RFQ process. It also offers a digital asset hub to manage digital assets across the enterprise including creative design, merchandising, sales and marketing.

What will be the next best thing in software solutions for retail?

We expect platforms like social media and mobile to play bigger roles in shopping experiences. Many retailers leverage social platforms to engage users and influence merchandising decisions. We anticipate companies will go beyond and use social media not just to showcase products, but to sell them. The days of managing online and offline systems separately will soon be gone as more retailers switch to single-view retail management systems. Having a single view system across multiple channels is essential to any modern retail strategy. Gaining sales, inventory, and customer visibility across different channels allows merchants to execute omni-channel initiatives more effectively, so we expect retailers to adopt more of these systems.

What are the latest developments at Dassault Systèmes?

For more than ten years, Dassault Systèmes has led the industry with technology solutions for over 17,000 companies in fashion, consumer goods, retail and luxury. From concept to consumer, the 3DExperience platform provides a flexible, scalable, and connected range of product solutions. Spanning innovation, planning, design, commercialisation, merchandising, sales, retail, and digital commerce; Dassault Systèmes has unique solutions that can reduce complexity while driving businesses to new levels of success and profitability. Our Industry Solution Experiences cater to fashion, home, retail and lifestyle segments. These Industry Experiences are My Collection, My Store, My Product Portfolio, My Retail Theatre, My Operations, My Design and My Production. 

In fact, Dassault Systèmes is the only provider of robust and scalable digital applications to manage a company's product development cycles from ideation to the end-consumer.
Dassault Systèmes' three new industry solution experiences include:

My Design: provides 3D design, performance testing and simulation, visualisation and rendering capabilities for creative and detailed design.

My Production: addresses tooling design, product documentation, machining simulation, quality, compliance traceability and real-time manufacturing analytics to define ideal tooling and processes for flexible manufacturing operations.

My Operations: leverages intelligent logistics, agile production, supply and demand planning capabilities to improve efficiencies and operating margin.

In parallel, Dassault Systèmes has enhanced three of its existing industry solution experiences: 

My Collection helps manage the entire PLM from inspiration through marketing. It now features new enhancements for Adobe Illustrator integration, and new configurable costing functionalities allowing brands and retailers to create formula-based costing templates to manage all areas of costing including planning, pre-cost, cost sheets, and the RFQ process.
My Store continues to enable 3D merchandising excellence, now from mobile devices. 

My Product Portfolio provides a collaborative and integrated solution formulti-disciplinary design capabilities that is now tailored to support small- and medium-sized businesses. Companies can test and validate their designs and projects. They can also simulate their manufacturing processes governed by full program and change management."My Collection" and "My Store" now also feature a digital asset hub to manage digital assets across the enterprise including creative design, merchandising, sales and marketing.

What are the latest developments at Dassault Systèmes?
Published on: 25/04/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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