1,593 points of sale in 57 countries, huge presence indeed! What all values have worked success for Grupo Cortefiel?
c) Passion & Fashion
In this span of over one century’s existence, where do you see RMG industry transforming at, besides changing fashions?
Retailers have to go more to a “total buying experience” instead of selling only garments. In the buying experience all parts have a place, on-line, physical shops, social networks, etc.
What would be your summation on Retail world these days?
Most importantly: “have your own voice or point of view” as there are too many similar concepts around.
Conventional belief prevails that a great retail brand must present one face to the world. How about the importance of tailoring a product’s image to each national market?
If you need to express a “unique voice” you need to tailor fit a bit as there has to be a frame but you can have different intensity of colours.
Is Lingerie at Grupo Cortefiel a business exclusively attended and not a part of just a garment making?
For sure, it is very complicated, it is really a science more than a business it is even more than “total shopping experience”.
Lean Management, Fast Fashion, and Sustainable business- these concepts have become integral part of fashion clothing business today. What is your say?
Yes, yes, yes!
Lean Management: as for yourself, in Lean Management you have to maintain yourself fit.
Fast Fashion: always needed it if you want to meet the market.
Sustainable business: As a big group we have a responsibility and we need to accomplish it.
Grupo Cortefiel has been a pioneer of online shopping in Spain. What level of significance this e-commerce strategy counts in your strategic agendas?
Very strategic, it is already a new change in the way customers approach their needs, I foresee a big growth in the coming years.#######
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.