Interview with Mr. Deepak Seth

Face2Face
Mr. Deepak Seth
Mr. Deepak Seth
Founder
House of Pearl Fashions Limited (HOPFL)
House of Pearl Fashions Limited (HOPFL)

It’s a pleasure to host a talk with you, Mr. Seth! Your Group embarked turnover of Rs. 2285 crores for the year ended (March 2011). To start the talk, please take us through this grand Success journey, and the mantra behind?

FY 2011 saw House of Pearl Fashions become the largest garment supply chain company in India. Our unique business model of manufacturing combined with outsourcing through partner factories in different countries like India, Bangladesh, China, Indonesia and Sri Lanka have given us a huge advantage over competition and made us a strategic partner with some of the largest retailers in the western world. Added to our global manufacturing outsourcing infrastructure, we have designers based in New York, London, Hong Kong and India who work closely with customers need and requirements. The mantra of design team is ‘Product Engineering’ specific to retailers.

So, which top brands HOPFL has in its current client list? Can you share about some of the significant deals? Why these brands prefer HOPFL over others?

The top brands we work with are Gap, ESPRIT, Express, Next, JCP, Macys, Kohls etc. We have strategic relationship with some of these brands and the business with most of them is growing almost 20-30% year to year. We get production space bookings, fabric commitments and long term planning budgets which is quite rare in our industry. Our very strong sampling / product development cells turnaround samples some time within 24 hours and our production lines have ability to produce test orders of small quantities supported by large quantities and repeat orders are executed in time with excellent quality.
Published on: 22/08/2011

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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