There has been a misconception over the years about wool being, ‘husky and flabby’.
With Fibre2Fashion Correspondent Cindrella Thawani, Peter Ackroyd believes that demand of wool will grow with the increase of ethical consumption of fashion and life-style products. Synopsis: International Wool Textile Organisation (IWTO) is the solitary international organisation that is the custodian of world wool trade and industry regulations since 1927. Its objective is to specify wool as the world’s sustainable and reachable finest fibre for use in application from high end fashion through to healthy and safe interiors. Peter Ackroyd elected as the President of IWTO in May 2011. He is working as a Senior Advisor to Australian Wool Innovation (AWI/Woolmark). Ackroyd specialises in world markets for woollen and worsted fabrics. Further, he was Director of the British Wool Textile Export Corporation, for 25 years. Excerpts:
Wool is getting in vogue as well as it has made a comeback in Britain’s apparel market. How do you see its current apparel market world-wide?
Consumption of sheep meat can become a threat to the wool industry? How do you take this concern?
How do you foresee the wool market magnifying world-wide? Moreover, what are those challenges that it is facing, presently?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.