Interview with Peter Ruis

Peter Ruis
Peter Ruis

All trends these days are international rather than country specific.
Peter Ruis talks about the fashion trends for this year along with the retail industry and brands of UK with Mary Christine Joy. Synopsis: Jigsaw is one of the few remaining family owned fashion retailers, retaining a successful presence on the British high street and in the US, Dubai and Australia. Peter Ruis is the new CEO of the Jigsaw group, responsible for the business worldwide, including the shop at the Bluebird. Peter started his career at Marks and Spencer as a graduate trainee in 1989, rising to the position of senior buyer within menswear. In December 1997, he joined Ted Baker as Head of Product. During his time at Ted Baker, the company grew from a niche fashion brand to one of Britain's most successful brands/retailers. In 2002, Peter was appointed Brand Director of Levi Straus Europe, Middle East, Africa (Dockers Brand). Returning to the UK in 2005 he joined the iconic British department store John Lewis. Originally, as Buying Director for Fashion, Peter oversaw the rejuvenation of the John Lewis offer as it grew sales in advance of pound 1bn in these markets. In 2010 he was appointed to the Executive Board, as Buying and Brand Director. Of note in this period was the creation of the now famous John Lewis television adverts, a doubling of the technology business, and a unique collaboration with Alice Temperley, as John Lewis defied the recessionary market. Excerpts:

You joined Jigsaw recently from John Lewis. How has your journey remained in Jigsaw up till now?

The journey has had similarities to John Lewis. Both experiences have centred around the re-generation of iconic brands.

You have various interviews published across a number of publications. You are no less than a celebrity in UK. Has your image helped Jigsaw in terms of marketing?

I certainly would not consider myself a celebrity. If you have a track record in the industry and if you have good contacts, it helps. From a marketing point of view it is more a question of keeping the business profile high, and encouraging good people to join.

What are the key trends for Autumn/Winter 2014 from an international point of view?

All trends these days are international rather than country specific. Probably the 60s trend will be very relevant this A/W 2014. Capes are everywhere, as is plaid and tartan. Normcore is again quite visible.

What are the key trends for Autumn/Winter 2014 in UK?

It is pretty much the same, as I said. Additionally, the colour red will very much be in focus.
Published on: 19/09/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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