Interview with Peter Ruis

Peter Ruis
Peter Ruis

How important is originality in terms of design for a brand? Is that what makes a brand successful?

It is natural for brands to follow trends and market direction. But originality is what defines a brand. It reflects true brand essence. What is it that makes your brand truly unique?

How do you see Dubai and South Africa as markets? Is it fast emerging?

Dubai and South Africa? Yes, it is fast emerging. Dubai is a very powerful market. Its strengths are its love and respect for brands and a strong economy. South Africa is a developing market and time will tell.

Online media has served as an important marketing tool for mass products. Has it proved as a successful marketing strategy for high profile brands as well? How important is online media in the promotion of brands?

We have several channels for promotion and marketing, and yes online media is an important channel for us. It is accepted and accessed by a large number of people, and offers instant contact with the consumer.

You being an expert retailer, how do you see the current scenario of retailing in UK? What are its strengths and weaknesses?

The biggest strength in the UK market is its consistency of demand. We are a nation of shoppers looking for continuous innovation and newness. The downside is that it is an expensive market to trade in.

What do you think about omni channel retailing? Has it remained successful in the UK?

Customers of course do not buy from one channel. They expect the retailer to facilitate convenience and a rich experience in every part of the purchase journey. Omni channel retailing is necessary for the survival of any brand and it is here to stay.
Published on: 19/09/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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