Interview with Buck Kim & Raymond Cheng

Face2Face
Buck Kim & Raymond Cheng
Buck Kim & Raymond Cheng
President & Director of Sales for Asia-Pacific respectively
Kornit Digital Ltd
Kornit Digital Ltd

Customisation will be driving the industry

Kornit Digital develops, manufactures and markets industrial and commercial printing solutions for the garment, apparel and textile industries. Founded in 2002, Israel based Kornit provides customers with a complete digital printing solution, from start to finish. Kornit offers a complete line of direct-to-garment printing solutions that range from commercial to mass production level. It was the first company in the world to introduce white digital ink for garment printing, enabling the garment industry to print on dark fabrics. Together with its unique textile inks developed specifically for the garment printing industry, and its cutting-edge textile digital printing solutions for finished garment printing applications, Kornit's product solutions offer custom digital direct to garment printers worldwide new opportunities for advancement into a new era.

How do you see the Indian market? How long have you been in India?

Kim: We have been in India for two years now. It is now that we see a change in India, especially in the textiles and garments industry. This is because of fashion... less quantity and more variety in designs.

You speak of a change in the last couple of years. What have been the reasons for this change?

Kim: I would say it has been because of consumer needs. People like to dress differently from others. People like to have their own designs. Because of booming e-commerce, people can get customisations of fabrics, garments, etc. This is really the driving force for the industry.

How many customers do you have in India?

Kim: Currently, we have about 20 customers.
Raymond Cheng: Majority of them are using our direct-to-garment (DTG) machines. In fact, the first roll-to-roll is this one (at FMOENVS). 

Where are these 20 customers based?

Kim: They are scattered all around the country... in Mumbai, Tiruppur, Delhi, Bangalore, etc.

Is there a kind of profile that these customers of your have?

Kim: A majority of them are doing contract printing for manufacturers (for exports).

So, what gives digital printing an edge over traditional printing, apart from the fact that you are able to save money at every stage of the production process?

Cheng: In case of digital printing, the cost remains the same irrespective of the quantity. So, whether you print two pieces or five pieces, the cost of each garment will be the same. In case of screen printing, the costs would vary.

So, what gives digital printing an edge over traditional printing, apart from the fact that you are able to save money at every stage of the production process?

Cheng: In case of digital printing, the cost remains the same irrespective of the quantity. So, whether you print two pieces or five pieces, the cost of each garment will be the same. In case of screen printing, the costs would vary.

The costs aside, how feasible is it to shift from traditional printing to digital printing, given that this is an expensive proposition? Do you facilitate the transition?

Cheng: Yes, we provide the knowledge base when customers shift from traditional to digital printing processes. 

Kim: In case of traditional printing, there is a pre-process stage as well as a post-process stage. In case of digital printing, those two stages are eliminated. The area therefore remains clean, it is compact (as in requiring less physical space for installation). Moreover, at a time when the world is moving towards an environment-friendly industry, our inks are eco-friendly. Those do not cause any harm to the environment; the inks we provide are waterbased. 

By the way, do you yourselves manufacture the inks that you provide with the printers?

Kim: Yes, we do that. Those are manufactured in Israel.
Published on: 23/02/2017

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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