Interview with Mr. Daniel Harari

Face2Face
Mr. Daniel Harari
Mr. Daniel Harari
Director & Chief Executive Officer
Lectra
Lectra

“apparel industry is going through a major transformation with many companies quickly shifting strategies…”

Lectra is the world leader in integrated technology solutions, specifically designed for industries using textiles, leather, and industrial fabrics. It serves major world markets such as fashion, automotive, and furniture, as well as a broad array of other industries including aeronautics, marine, wind turbine, and personal protective equipment. Lectra’s solutions enable customers to automate, streamline, and accelerate product design, development, and manufacturing, and in the fashion industry, to plan and manage the full life cycle of each collection. Daniel Harari, is the Director and Chief Executive Officer of Lectra. He began his career as Vice President of a French asset management company. He had been a director and Chief Executive Officer of Compagnie Financière du Scribe, a venture capital firm specializing in technology companies founded by his brother André Harari, of which they were the main shareholders until its merger with Lectra on April 30, 1998. Interacting with Fibre2Fashion, Mr. Harari enthusiastically shares his views on technology solutions for the textile industry, its strengths and future potential.

Welcome to Face2Face Mr. Harari! A world leader in Integrated Technology Solutions, to what extent is Lectra focused on the Fashion and Apparel industries?

Fashion/Apparel remains Lectra’s number one market and over the last three years we have strongly invested in innovative 3D CAD and PLM Fashion-dedicated solutions to support the evolving needs of fashion and apparel companies. Fashion/Apparel represents 45% of our total sales and about two thirds of our € 18.2 million R&D budget. Lectra enables fashion companies to reduce their time-to-market, while multiplying their number of styles and, most importantly, produce better quality output, whether that be more innovative designs, improved fit, higher quality or a similar goal. Brands, manufacturers, and specialist retailers are thus able to improve productivity and optimize global production costs to become more competitive and more innovative. Specially created for fashion companies, from ready-to-wear to luxury, Lectra’s technology offer is the most advanced and comprehensive on the market. Our computer-aided design solutions reduce tedious, repetitive tasks, leaving more time for creativity while guaranteeing design integrity. With the shortened design cycle — reduced up to 70% — fashion industrials companies can adhere even more to the latest trends. At the crossroads of creation and production, with Lectra’s production development and prototyping software, more models can be created in less time while the number of physical prototypes is drastically reduced. Meanwhile the quality and good fit of the garments is ensured. Our collaborative, modular, and scalable software offer covers all the phases necessary for the realization of collections, associating state-of-the-art technologies and industry savoir-faire. It integrates our CAD application software for product design, product development, and prototyping, from the initial creative idea to production. Created especially for fashion, Lectra Fashion PLM unites in real time all internal and external contributors in a company’s value chain, wherever in the world they may be, in real time. This allows them to collaborate on the latest version of the collection or product being developed. Lectra Fashion PLM enables managers to control workflow, anticipate decisions, and reach cost price objectives and high performance levels. As part of our commitment to supporting our fashion customers, our solutions are accompanied by a range of high value-added services — consulting, implementation, training and support — provided by our experts. Through this personalized support, Lectra enables its fashion customers to optimize their processes, benefit from the best practices of the profession, and thus reap the full benefits of their technologyinvestment.

What further significant developments do you notice in technology adaptation and business practices evolving in the future in apparel market?

The apparel industry is going through a major transformation with many companies quickly shifting strategies, as they try to distinguish themselves from one another. At least three trends are emerging. First of all, a shift towards developing strong brands as a way to stand out in the market place. This is being done by aligning design and production to create concepts in line with the supply chain strategy in place or reinforcing marketing to maintain a cohesive lifestyle concept. Either way, the goal is to both shorten the time to market, and create identifiable distinctive, quality product. Secondly, there is a genuine trend toward sustainable development, which implies vetting suppliers to verify sources and manufacturing methods, and adopting digitally based development workflows to lower the carbon footprint. The most interesting trend is the implementation of lean processes within apparel companies, to take advantage of years of best practices developed within the automotive industry. Today, good strategies must include optimizing production. Many companies are now doing all three: re-inventing design, making it more environmentally conscious, and ensuring profitability through a lean manufacturing process.
Published on: 19/03/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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