Interview with Anupam Bansal

Face2Face
Anupam Bansal
Anupam Bansal
Director (Retail)
Liberty Shoes
Liberty Shoes

What innovations are you working on in terms of fibres, soles, and linings?

Constant innovation is the key to customer satisfaction and growth. We believe in focusing on constantly improvising and innovating to come up with the best for our customers. We emphasise on comfortable and fashionable walk through technologies like memory insole, genuine leather, sweat absorbing technology and breathable material that makes the shoes worth purchasing.

What percentage of profits is ploughed back into research and development?

About 15-18 per cent of profits are ploughed back into R&D.

What key consumer trends do you see when it comes to footwear in India?

Consumers want their shoes to tell about their personality and personal habits.

What are the main materials that you use for casual / formal / sports shoes?

Mesh technology, knitted technology, PU, PBC, etc are few of the materials that are used for casual / formal and sport shoes.

What percentage of your product line uses fabric for uppers or any other part of the footwear?

The usage has definitely gone up in the last couple of years with a variety of fabrics being used and introduced since the shoe fabric helps as a subcomponent for a long-lasting shoe.
What percentage of your product line uses fabric for uppers or any other part of the footwear?

What are the challenges that this industry faces?

Following are the challenges that the footwear industry faces: no stock rotation leading to outdated stock; higher percentage of customer initiated returns (CIR); increased cost of reverse logistics; managing multiple warehouses and stores; easy transition of present taxation policies; managing multichannel and offline; effective utilisation of stock; seamless management of returns and cancellations.

Please share details of the last two fiscal years and expectations for the next two.

For the previous year, the total amount was ₹600 crore and the expectations for the next two will be 10-15 per cent growth every year.

Do you plan to expand your product offering?

Yes, we are planning to expand our horizons and come up with fashion sport shoes very soon.

What are the top qualities that you look for before taking on a new vendor?

While taking on a new vendor the first thing to be kept in mind is the technology used by them, the infrastructure used, the existing clientele they have served, and the commitment to deliver on time and fulfilling that commitment. New vendors play a very vital role as they can recommend materials for the shoes and can also help one make or find new or unique material for their desired products. New vendors are always welcome for the innovative ideas and to create something unique in catering to the needs of customers.

Do you plan to expand your product offering?

Yes, we are planning to expand our horizons and come up with fashion sport shoes very soon.

What are the top qualities that you look for before taking on a new vendor?

While taking on a new vendor the first thing to be kept in mind is the technology used by them, the infrastructure used, the existing clientele they have served, and the commitment to deliver on time and fulfilling that commitment. New vendors play a very vital role as they can recommend materials for the shoes and can also help one make or find new or unique material for their desired products. New vendors are always welcome for the innovative ideas and to create something unique in catering to the needs of customers.
This interview was first published in the October 2019 edition of the print magazine
Published on: 01/11/2019

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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