Managing Director Lindstrom Services India
What are the various digital solutions that will transform the experience of customers the Lindstrom India unit is working on?
Recently, we launched an eLindstrom service portal. This web based service allows customers to better manage their own orders and track the workwear location between their own facilities and the laundry, which eventually also increases the transparency of its operation. Each of the company’s garments is equipped with an automatic remote tracking tag, which allows it to easily track the usage of the garment and their wash cycles.
The company has been using remote identification for a long time in its laundries. The next step is to take advantage of the new generation remote tags at its customers’ premises, which will make their everyday lives easier.
Have Indian companies become serious about the sustainability issue yet?
Sustainability is a topic across all organised companies today as they all understand the price of not working towards improved sustainability. Having said that, organisations in India are still looking at very big-ticket items in sustainability but we have seen that many of the small items that we often tend to ignore are the ones which have the biggest impact. For example, trashed garments or uniforms are one of the biggest waste generators that impact the environment globally. Similarly, washing a pair of garments at home uses more than 2 times water compared to industrial washing. Companies often tend to ignore these topics. One of our business values is to help our customers become more sustainable with the use of our services where both the above examples are taken care of by us and clearly documented as well which help our customers reach closer to their sustainability goals.
We are in the midst of a lockdown. What’s on your drawing board for now?
Lindstrom serves versatile industries and businesses, including many critically important ones that are required to keep the society running during these times, like food, pharma and healthcare companies, who require reliable and high standards of hygiene.
Lindstrom’s management system has comprehensive guidance on how to ensure the quality, safety and continuation of its business operations and customer deliveries even in a state of emergency.
Currently our focus is to make sure we provide the service required smoothly, and at the same time ensure that our people stay safe during these challenging times.
What steps have you taken to safeguard your workers?
Lindstrom has taken various measures for safety and good health and extended its support to give hand sanitisers/disinfectants to our employees for their families as well. We are regularly sanitising all the workplaces and delivery vehicles and encouraging social distancing and non-handshake greetings. Twice body temperature is being measured for employees who are present on the field to support supply of essential services. We have taken the initiative to invite professional doctor to spread awareness via virtual talk and resolve any doubts and assumptions pertaining to COVID-19. Lindstrom has drafted a detailed emergency preparedness manual and given training at all the levels starting from textile care worker group to senior management levels.
According to the COVID19 situation, risk levels are identified and plans are well drafted to handle the situation. Core team is having regular virtual meeting and monitoring the situation and government announcements and acting accordingly.
Lindstrom India has also started various initiatives to recognise/reward our superheroes who are there in the field to support deliveries to serve essential service providers.
Have you quantified your projected losses? What steps do you plan to take once business resumes?
As every other company, Lindstrom too will be impacted by losses due to the coronavirus pandemic. However, we are also seeing that some of the core industries that we are working with in India like the food and pharmaceutical industry as well as the healthcare industry are still working during these times at the same speed or even at a higher speed than usual. We are continuing to provide our services to these segments in order to maintain the highest levels of hygiene at all times and in that sense the impact of this closure is expected to be limited in India.
What are your future expectations from the Indian market? Which are the industries you would be concentrating on?
India is one of the main growth drivers for Lindstrom group and we have been operating in this country for more than 12 years now and have expanded our operations to cover almost the entire geography of India. In 2018, we also launched India’s first Cleanroom Workwear Services in Pune to cater to the growing hygiene needs of the pharmaceutical industry in India. With our high growth rate in India, Lindstrom as a group will continue to invest in expanding operations in the future as well. Our business concept is still unique in many industry segments in India. The beauty of our business is that companies in all industry segments and companies of all sizes are our potential customers.
What are your revenue expectations for the next two fiscals?
As mentioned above, India is one of the key growth drivers for Lindstrom group along with China, Russia, UK, to name a few others. In India with our existing two service lines, workwear services and cleanroom services, we are confident of growing at more than 30 per cent per annum. (PC)
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