Interview with Manish Mandhana

Manish Mandhana
Manish Mandhana
Jt. MD
Mandhana Industries Ltd
Mandhana Industries Ltd

How do you see the export scenario, globally and where do you see the potential market for it? Moreover, presently you are catering to which international brands?

Europe, which is our main market, is cautious and even struggling at the moment. We see this sluggishness to continue for a while. Today, we are competing not only with China but also with Bangladesh, which owing to various favorable reasons has become the world’s factory. China is no more the cheapest sourcing destination, so as India. In the past few years, China, owing to its surging economy has become expensive sourcing destination as us. The silver lining in cloud is that in India, textile is a sunrise industry, whereas in China it is the sunset point. Even in this current scenario, with our activeness in service, and aggression in marketing as well as innovation in product, we are hoping to stay on track on the export front.

What is your outlook for the green foot-print? What are those measures that you are undertaking for it?

We are aware of the environment, today we live in and making our footprint green, which is our conscious and consistent endeavor. We promote organic textiles and products among our clients, and also through our brand Being Human, a part of which is also in organic cotton. Besides, we are using recycled and recyclable material for packaging. Our plants engaged in wet process of textiles that comes with individual effluent treatment plants. Apart from this, we choose most energy efficient machinery, technology and process available in the market today. In fact, our new garment manufacturing unit in Tarapur, is designed and constructed as a green building and is up for LEED certification.

Please apprise us further expansion plans of Mandhana Industries.

We have two more capacities coming up in garment manufacturing, one each in Tarapur and Baramati that should be operational by this year-end and mid- next year, respectively. The major expansion, however will be seen in our retail venture. Here, we plan to open 10 exclusive Being Human stores by FY 12-13. Apart from this, we will also start trading from 30 shop-in-shop formats from the likes of Shoppers Stop, Lifestyle, Splash and Jade Blue stores. This will be notched up to about a 130 selling points within a year. We will also get into online sales with Being Human.

What is your overview for the revenue of FY 2012-13?

With the launch of Being human as well as our new capacities starting commercial operations, we are targeting a total top line of about 13 billion INR, with a bottom line of about 900-950 million INR.
Published on: 16/08/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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