Interview with Marco Borioli

Face2Face
Marco Borioli
Marco Borioli
President
MarediModa
MarediModa

How does this show help the budding swimwear / beachwear designers?

It is impossible to miss Mare di Moda; here you can find the top European offer of accessories and fabrics for swimwear. We believe that the top of the European offer represents the top of the worldwide offer. MarediModa is a relaxing and easy going event, ideal for the budding brands, it’s a reference point, a 360 degrees immersion in the best the sector can offer. Moreover, during the 3 days of the show (next edition 11-12-13 November 2014) we always schedule conferences and workshops on topics that are highly relevant for the industry with prestigious international speakers. We organize THE LINK, a beachwear and underwear award for young designers with professional photoshooting and catwalks. We are proud to have discovered the creative duo Shivan & Narresh that, after this experience, has launched the first luxury swimwear Indian brand.

Which are the renowned companies that take part in this fair and how does it benefit them?

We have the top 100 European beachwear and underwear manufacturers of fabrics and accessories. More than 3000 visitors representing 800 manufacturers among the most qualified companies in the world from 70 countries including Italy, France, Spain, Great Britain, USA, Japan and Russia. Agent Provocateur, Anita, Armani, Calvin Klein, Calzedonia, Chantelle, Decathlon, Dolce & Gabbana, El Corte Inglès, Eres, Hugo Boss, Jamu Australia, La Perla, Leonisa, MC Company, Milavitsa, Moschino, Oysho, Ralph Lauren, Tommy Hilfiger, Tribuna, Vilebrequin etc. are some the prestigious brands visiting our show. Companies and visitors which do not take part to the Mare di Moda fair get a damage because they find themselves out of the top market.

What is the latest technology applied in swimwear / beachwear / lingerie manufacturing?

Each exhibitor brings creativity both on innovation level, technological level and the whole creative field of patterns and design. The fair represents the best occasion to show the latest developments. We are not talking about simple flat fabrics, we are talking about multiple design working across texture, colour, light and finishing. Our companies are always researching and developing new fabrics, we are always a step forward. And even if we know that technology can be copied and replied we know that our creativity is something unique.

In which countries the demand for swimwear / beach wear is bigger? What is the reason for this?

The demand for beachwear is bigger in holidays destinations and “beach life tradition” countries Italy, France, Spain, Australia, Brazil, Colombia, California, Florida, Hawaii. all these areas has a wide number of local beachwear manufacturers. Swimwear is strong also in “wellness oriented” countries. In the last years holidays represent a growing area for consumers spending and that will benefit the swimwear business in countries with no tradition in this sector (Russia, Central Asian countries, China, India).

Brazilian swimwear and beachwear are quite famous. How do you see their participation in MarediModa?

A group of MarediModa’s companies have organized two business missions to Brazil to approach a potentially huge market. Unfortunately the Brazilian customs barriers force a lot of Brazilian companies to use local fabrics and to limit their action inside their local market. Brazilian companies such as Adriana Degreas, Amir Slama, Liquido Biquine, Morena Rosa, Recco Praia, has visited our show in the last years and as Mr. Amir Slama said “If you don’t come here and see the European collections you are not doing good collections for sure”. That should be clear in mind and not only for the Brazilian companies.
Published on: 11/07/2014

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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