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President of MarediModa Group (Italy), 41 years old Mr. Marco Vanzini has economy as educational background.
In 1998, he became the Chief Executive Officer of Linea Azzurra Mare, a leader of high quality & fashion stretch printed fabrics. Today, as the first developer of the ink jet printing technology in the swimwear market, Linea Azzurra is the biggest digital printer in Europe.
Could you "create a larger picture" of your Group for the benefit of our members and visitors informing what constitutes your group companies and their independent activities?
"The MarediModa group is an association of the most creative and high quality Italian printing companies highly specialized in the high end swimwear market. Our aim is to create synergies in the product research, in the market development, to study, learn and share with our customers more and more details about the consumers buying habits, the retailers system, without forgetting the important function of schools and designers. Our last efforts are directed worldwide in this direction, in order to put the attention of designs schools and their teachers on the beachwear fashion. MarediModa is the market place where all the most important players meet themselves."
Design patents and copyright have been a major issue all over the world and more particularly for your beachwear industry. How do you address this issue?
"All of our designs are registered but the problem seems to be very important. More and more ""designers"" and ""customers"" just ask for samples free of charge for ""inspiring"" themselves with our creation. This is a very dangerous behavior that harms our sale of ready made garments in the shop, causing great losses of turnover that has to be borne by other innocent retailers. Further, all the newly arrived customers at the shop are looked with suspicious due to the above mentioned behaviour."
Published on: 06/02/2006
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