President Martelli Lavorazioni Tessili.
What kind of finishes on jeans and denim are more popular these days?
Like I said before one of the main trend in fashion is the eco-friendly approach, so at the moment all the related treatments are a must, together with the hand-crafted techniques that allow to make every pair of jeans different from the other. Our technical team can offer an infinite variety of dyeing, washing and finishing techniques all of which can be adapted and personalized to meet the customer’s requirements. Because this is exactly what people want to wear right now: something beautiful and unique at the same time.
What has been the growth rate of textile finishing industry and what growth rate can we expect in the near future?
It is not easy to tell because at this moment there is still some uncertainty about that. What we do know, however, is that people still care for beauty; they want to wear clothes that make them look good and protect them at the same time. As long as this remains true we are encouraged to do always better and this is precisely what we mean to do in the future.
How do you look at the Asian markets for the development of textile finishing business? According to you, what role this market has got to play for the global textile finishing sector?
I believe Italy is at the first place for what concerns laundering, but “giant” Asia is committed to keep up by investing more and more in textile researching. This is true particularly for Japan, which for years has been adopting a valued approach to the treatment of the fabrics that now is recognized worldwide.
When compared to ordinary sandblasting technique, what are the benefits of your eco-friendly finishing techniques?
In term of the process, the outcomes are similar. However, since the potentially dangerous effects that this process had on workers were discovered, sandblasting has basically been banned. Ice treatments produces the same aesthetical results but aren’t harmful for people or environment. I truly believe this is the biggest benefit one can think of.
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