Interview with Vivek Mehta

Vivek Mehta
Vivek Mehta
MAS Brands India and amanté
MAS Brands India and amanté

What is the geographical spread of Amante's product lines?

Amanté offers intimatewear across lingerie, nightwear, swimwear, and activewear. Our exclusive lines are available at brand-owned platforms, our exclusive stores and at our website, amantelingeire.com.

How different are the Amanté product lines for various geographies?

Amanté is sold in India , Pakistan and Sri Lanka. About 80 to 90 per cent of the entire product range is common across the three countries. However, we make unique lines for the Indian market as consumers are constantly looking for new products and trends and their unique preferences gives us an opportunity to create new ranges for them. Also, with the Indian market being so massive, it is essential to curate the products for launches as per their needs and trends.

Is your sizing the same for the various geographies? What is the matrix for sizing and fits?

For the current markets, we are operating in the fits created are as per international guidelines. When we decide to enter Southeast Asian markets, we will need to rework according to the unique build of the consumer base there. The matrix of sizing and fits will be tailor-made with respect to any new market we enter.

Which is your biggest market?

India is our biggest market and will continue to be a strong player.

Which are your most profitable markets?

All markets are in different stages of profitability.  All the countries we are present in, offer fairly big opportunities to grow rapidly and offer profitability in future.

Where are your manufacturing units located?

MAS Holdings has over 40 manufacturing units located across Sri Lanka, India, Jordan, Indonesia, Bangladesh and many more places.

Where do you source accessories like lace, hooks, eyelets and padding?

The group has a large base of vertically integrated supply chains with manufacturing facilities that supply most of the raw materials.
Published on: 04/11/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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