Asia is at the moment the most important market for us
Mayer & Cie (MCT), a global market leader in the field of circular knitting machines from Germany's Swabian Jura area, is the custodian of many patents and claims to have revolutionised the automated circular knitting process. With over 95 per cent of its machines exported mainly to Asia, and starting with Turkey via India and Bangladesh to Indonesia, China, America, Europe and Africa, it has lined up investments to the tune of 4 million euro for this year. In 2014, group sales were just below 90 million euro, about 5 per cent higher than the previous year. The classic family-owned business, headquartered in Albstadt and now led by the fourth generation of the Mayer family, has more than 400 employees worldwide. Wolfgang Mueller, Head-Sales & Marketing at Mayer & Cie, talks to Fibre2Fashion.com about the company's plans and strategies.
What is the size of the market for circular knitting machines? What is the pie that Mayer would like to claim for itself?
Which are your top three markets?
Which are the new markets that you are exploring or planning to explore in the near future?
What are the challenges that machinery-makers face? What are your steps to overcome those?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.