Interview with Mr Serkan Gogus

Mr Serkan Gogus
Mr Serkan Gogus
Commercial Director
Mogul Tekstil Sanayi ve Ticaret Ltd Sti
Mogul Tekstil Sanayi ve Ticaret Ltd Sti

We understand the scope of Nonwovens is vast. So, talking about only those few as broad categories of the industry; where do you envisage the most exciting potential?

Hygiene still keeps being the major market for nonwovens. We see significant growth in wipes, filtration, automotive and partly building industry (in growth times) also considering infrastructure investments in emerging countries geotextiles has big potential as well.

Competition in the sector is getting fiercer with the growth of industry. Where do you see the challenge most – offering vast product range or customized product range? In your view, which of these can help as an additive advantage?

Both can be interesting. Of course, if you can develop unique products customized product range is more advantageous but how many companies can achieve that pragmatically? So being realistic, I think vast product range (though difficult to invest and follow) is more advantageous as you can sell different markets and meet different needs of customer making one stop shop for them which in turn is an advantage.

The United States is the world’s largest market for technical textiles. Has its stumbling economy impacted your industry and your business as well?

Also for us it is most important market and of course we are effected with declined demand. Considering all major producers are exporting there and some biggest players producing there, I believe there has been big impact on nonwovens. Also especially slowing demand from US impacted China deeply. A large volume of nonwovens which was being consumed in their domestic market for converting of finished products remain idle which is creating pressure on world markets as they try to compensate this by selling roll goods to other markets.

In the context of compliance and regulations, what all challenges remain for players of your industry?

Compliances and regulations are becoming more important especially with increasing concerns for environment. Recently, Reach has been a major issue for Europe and we’ll see effects when it gets to action but obviously it brings a lot of work load to companies involved.


Published on: 20/04/2009

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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