Mr Barker, Face2Face welcomes you. Let us begin the discourse with one of the important industry issues; renewable and environmentally sustainable biomass offerings as need of hour, and how company like Naturally Advanced Technologies Inc (NAT) comes to picture?
Naturally Advanced Technologies, Inc and CRAiLAR® Fiber Technologies Inc is striving to make it easier and more cost effective for manufacturers and consumers to operate on the Triple Bottomline Philosophy(3BL-people, planet, profit) philosophy. With expected improvements in, including but not limited to, time and environmental footprint of manufacturing, agricultural practices and feedstock sourcing, and product quality and lifecycle, CRAiLAR® solutions have the potential to deliver value across the 3BL. CRAILAR® products are expected to have applications to many industries including such environmental heavyweights as traditional and performance apparel, and composite materials.
You are at helm of managerial chores as CEO and board member for company like NAT – engaged in sorting out environment issues. Is such kind of company to be managed differently than a commercial figure?
Yes. Fundamentally the company is managed from a deep set of guiding principles that form our 'North Star': i.e. that determine how we manage resources, people, planet and profit in what we refer to as a 'Brutally Transparent’ business model. Including profit in our guiding principles ensures that we respect our returns to our shareholders, which further implies that operationally we still remain diligent, strategic, and commercially viable across a very broad range of industrial applications. Being a sustainable company is worthless if we cannot remain profitable and thrive, bringing our technology to an ever increasing audience.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.