Interview with Pradip Karia

Pradip Karia
Pradip Karia
Chairman and MD
Pradip Overseas Ltd
Pradip Overseas Ltd

Where do you see target audience for your one-year-old baby brand of home furnishings?

There is an immense opportunity presently for a new baby to grow. Besides, Indian consumers are awakened to the fact that home makeover is a subject of necessity. Moreover, with the increase in disposable income amongst the Indian diaspora, along with the new generation of Indian buyers who are significant in numbers in the age group of 25 to 35 years. Hence, we see target audience here. And, currently about this statistics, we see it as the youngest country in the world of all average age in other nations.

You are expanding your steps with garment, and then denim etc. Please enlighten us about your further moves in upcoming time span?

The expanding on this segment would mainly depend on the economic sustainability in the global market.

You have entered in to the garment as well as denim segment. How do you see its current market growth?

Our presence in this segment is very small, so commenting on this segment will not be justifiable remark.

How does MYCK emphasize its position to offer world-class products at local costs?

Brand “MYCK” personifies as an affordable luxury with a deep rooted Indian persona adjusted to international taste.
Published on: 05/09/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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