We are very cautious while accepting long term orders from international players.
With Fibre2Fashion Correspondent Cindrella Thawani, Pradip Karia speaks about the Indian consumers who are stirring with the luxury home furnishing makeover concept.
Established in 1980, Pradip Overseas is moving ahead with its one-year-old brand and with various home furnishing products.
The company has set a trend and prepared it self to compete by strategic investments in putting
wider width Processing plant, Grey dyeing, printing and finish width.
Pradip Karia serves as the Chairman and Managing Director of Pradip Overseas Limited (POL). He commenced his career in textile business in 1985 while establishing a partnership firm M/s. Anu Impex in the year 1993 to carry out the business of
He was appointed as the Chairman of POL on June 29, 2005 and Managing Director on September 19, 2007.
He was presented with the Indira Gandhi Sadbhavna Award in 2008 as well as Rajiv Gandhi Sadbhavna Award in 2010 by Mr. Dr. Iqbal Singh, Governor of Pondicherry for outstanding individual achievements by Governor of Bihar.
How do you see home textile market faring in India? Besides, how do you see its demand in tier 2 and metro cities?
Home textile market has seen significant growth over the last four years, all due to the exposure of international trends and brands, which is bringing an extra desire quotient.
There has been an extrapolation of the tier 2 and metro cities with the concept of twin cities, which is bringing more exposure to branded concept in the home textile market.
Can you please explain the fundamentals, how and why luxury home furnishing can stay as a lucrative option?
Luxury home furnishings is originated from the home makeover concept, which is prevalent in the western country where in a complete package is created in conjunction with interior designers who gives complete solution from flooring to ceiling with furnishings being in accordance to the theme of a home.
Luxury furnishings will see continued growth. Besides, Indian consumers has been awakened to this fact of home makeover in a thematic way.
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