From your accrued know-how of the industry, can you please share your views about Textile industry today?
Textile industry is probably one of the industries most concerned by the current move of globalization. Great volumes of manufacturing are still being transferred from OECD countries to Asia mainly. Taking advantage, among others, of the almost complete suppression of any quotas, giants like China or India are comforting their positions and some new ambitious operators, like Vietnam, are emerging. Investments in these countries are huge, quality and know-how are progressing. For all that, countries with a great textile culture as Europe or Japan are still at the forefront for what regards the fashion offer. This explains the extremely strong, essential, position that these zones are keeping within Première Vision. One should not mistake indeed the ability to manufacture products and the ability to offer original and specific collections, totally in step with a sophisticated, permanently updated, demand. Creative companies are gradually appearing in all the main textile countries, but the skills, the investments and the organization that it requires, take time.
How do shows at Premiere Vision distinguish themselves from the myriad events in the industry?
From the beginning Première Vision has been guided by an idea of excellence and quality at all levels, from the quality of the exhibitors to the quality of the setting (stands and forums designed by famous designers) or corporate communication. Everything is taken into account with the greatest care, always keeping in mind the interest of the exhibitors and of the weaving profession as a whole. The final issue is not developing the exhibition for the sake of developing its surface or number of exhibitors but to put everything into action so that it benefits to a whole profession. Première Vision has particularly set its mark on the fashion world by the excellence of its fashion service, especially with its colour range regarded as particularly accurate and its unique fashion information areas that offer a complete view of the season in a spectacular setting. For its exhibitors as well it offers a complete service with ‘concertation meetings’, colour information and audiovisual presentations to help them prepare their collections. Those elements are inseparable from Première Vision and truly representative of its spirit.
Première Vision also offers its visitors a unique service through the Performance Codes, a total of now 24 registered pictograms and their key. Each of them identifies particular functions of today's textiles: waterproofing, breathability, thermo-regulation, anti-UV and anti bacterial protection... They allow buyers to identify the performances of a fabric, that cannot be detected at first view but that represent an essential asset.
It is known that organizing event is not a Cake Walk but a series of planned actions. At what point, during this process, do you see challenges popping up the most? Which all are they? What preparations help you to overcome them smartly?
Challenges can be of many kinds when organizing a trade fair. I wouldn’t speak of those obvious challenges regularly faced by the organizers of an international event but rather those induced by a number of factors, such as the economic situation or the evolution of a profession. All innovations and recent moves that we initiated have been in response to challenges surging from such factors as the concentration of clients and textile suppliers or structural changes in the weaving sector, Première Vision traditional market. Recently to cater the specific needs of a market in terms of dates or collections (USA) or to accompany emerging markets (Russia, China) Première Vision launched its events in New York, Shanghai and Moscow. For the denim world, with its specific operators and needs, Première Vision created Denim by Première Vision.
What goes at Premiere Vision before Trends Forecasts for participator industries?
Throughout the season Première Vision organizes so called ‘concertation meetings’, gathering the best experts from the fashion chain and Première Vision’s partner exhibitors. At those meetings, everyone can express one’s convictions and intuitions; put forward queries and exchange information on markets. Première Vision Fashion team sets up a synthesis of these encounters as a basis for the colour and material range of the season. This targeted and comprehensive information is passed in due time to the exhibitors to help them prepare their collections, and then proposed to the buyers at the time of the fair. It is conceived to cater all fashion markets, from top of the range to medium range, from luxury outlets to multiple retailers, from men’s and womenswear to sportswear.
Denim enjoys popularity as an evergreen fashion fabric. What is your say? Last year Premiere Vision has introduced a fair on this segment too, how is it getting along in targeted sector?
Denim is a fabric that is special, unique. It’s a mythical, even rebel, fabric, and it also sets itself off by the very specific timing of its manufacturing processes. The washing and treatment operations that enter into its creative process impose fabric selections extremely early on in the season. It also gathers a very specific community.
Taking these imperatives into consideration, Première Vision created in 2007 Denim by Première Vision, an event entirely dedicated to the world of jeans fabrics. The exhibitors of this show, which addresses a very concentrated sector, come from throughout the world. They are weavers, treatment specialists and accessories manufacturers among the leading names in the sector, selected for their quality and creativity. The visitors, mostly international, include representatives of the biggest names in international jeanswear. The first edition in December 2007 took off like a shot and the success was confirmed by the second session last June. So in mere two editions, Denim by Première Vision has established itself as a reference for jeanswear players.
This year your company has teamed up with Sepic SAS from Tarsus. Can you provide us some more information about this venture? What was the idea and expectations behind this JV? How is it working on its set goal?
Première Vision and Tarsus joined in an operational and financial partnership in the ModAmont accessories trade fair. On 1 January 2008, Première Vision SA bought 49% of the capital in Sepic SAS, owner and organiser of ModAmont. This operation was done in the framework of a global project of partnership for the activities and development of this accessories trade fair.
The leading international trade fair of trimmings and supplies for fashion and design, ModAmont was created in 1996, and is held twice a year, in February and September, at the Parc d’Expositions de Paris-Nord Villepinte, in the framework of Première Vision Pluriel. It brings together some 300 exhibitors presenting a diversified offer of buttons, buckles, zippers, labels, ribbons, badges...as well as feathers and rhinestones intended for all fashion sectors (apparel, leather goods, footwear), and packaging products. It welcomes nearly 19,000 visitors.
The partnership created between Tarsus and Première Vision allowed ModAmont to strengthen its efficiency within Première Vision Pluriel, as well as accelerating its development, especially abroad, in the wake in particular of shows organised by Première Vision in fashion’s major markets.
India is establishing its status as the fashion hub. Any plans to venue the event in this country?
India is recognized as an important player in the textile/fashion industry. Indian companies are now represented at Première Vision events that select their exhibitors on criteria including the quality and creativity of the collections as well as reliability. February 2008 saw the arrival of Raymond, a weaver renowned for its creative collections mainly dedicated to the men’s market, at Première Vision. Expofil, the yarn and fibre event, welcomed Birla, one of the world leaders in cellulosic fibres, and at Indigo Karigar Embroideries, a trendy Indian designer, presented traditional Indian designs adapted to Western fashion requirements. All of them were satisfied with their participation and are returning in September 2008.
Regarding a venue in India, for the time being, we prefer to concentrate on our existing events, in France and abroad, and to strengthen their attraction, before considering moving ahead in other parts of the world.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.