Interview with Julie Driscoll

Julie Driscoll
Julie Driscoll
Portfolio director
Pure London
Pure London

Shopping has become a key leisure activity and an important part of peoples' lives
The fashion inspired trade show, Pure London, showcases premium, directional and contemporary womenswear, menswear, young fashion, accessories and footwear. Julie Driscoll, Portfolio Director, Pure London discusses the British retail industry.

What are you expectations from the upcoming Pure London fair?

We are always looking to refresh the show and provide something new to visitors, so the show floor is always changing with new brands, new trends, new layout and new decor. In the coming weeks, we will also be announcing some brand new feature areas.

Please provide us an overview of the British fashion industry.

Retailing occupies a large and vital part of the economy of the United Kingdom, but for the local consumer, shopping has become a key leisure activity and an important part of peoples' lives. More than a third of all consumer spending in the United Kingdom go through retail business. Fashion is one of the key drivers. Retailing in the United Kingdom, like most countries around the world, has had to adjust to changing needs and buying habits of the consumer. Re-shaped by the global economic crisis of 2008 and now the digital revolution that has created new online channels, the consumer is very much in the driving seat.

What influence will Brexit have on the fashion retail industry of your country?

Pure London, now in its 40th edition, is and will continue to be a constant and consistent companion to international brands seeking exports. The fashion market in the United Kingdom is the strongest market in Europe and Pure London gives international brands an unrivalled platform to access exports. In turn, our local retailers are continually seeking newness to feed the appetite of the ever increasing trend-focused consumer. That is very unlikely to ever change. We will have a Brexit discussion with four leading industry experts Pure London show, to be held soon.

Are there any special trade sections that are more popular than the rest?

At Pure London, womenswear is always our main sector. Footwear, accessories and menswear brands are growing year-on-year and we will continue to develop the show.

How has the response been at Pure Shanghai after two years of its launch?

We are pleased and excited with the results. Pure Shanghai is going from strength to strength. The appetite for international brands is huge and at Pure Shanghai, Chinese retailers can find an edited selection of international brands and designers they have not ever heard of before. We are definitely looking forward to the next edition which will take place from 11-13 October 2016 in Shanghai, right in the heart of Shanghai Fashion Week.
Published on: 25/07/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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