Interview with Rakesh Pandey

Rakesh Pandey
Rakesh Pandey
President – Retail & Business Development
Raymond Limited
Raymond Limited

According to you, which age-group/generation contributes more on purchasing? Please interpret.

As is commonly said by most of our consumers, “the first Suit in one’s life has to be a Raymond suit”, the Raymond brand enters its consumers’ life very early on. However, the brand’s consumers are well spread across all age groups. Right from a wardrobe for the first job to the wedding suit until the wedding in the next generation, Raymond has remained the first choice. India is one of the youngest markets in the world, with more than 65 percent of its population slated to be less than 35 years of age by 2020. Moreover, it is apparent that the youth will define market dynamics in the future, as they will have the real purchasing power and a keen inclination to experiment in their choice of apparel, given the wide variety of brand choices.

You have a strong consumer connection with your brand and so with your retail outlets, which are growing eminently. What makes your grip so strong in market as well into the heart of consumers?

Raymond has been the first choice for its consumers for more than eight decades. It has established a strong emotional connect with them through sustained efforts to understand their clothing needs and providing superior quality products and services in response. In addition, it reaches out to consumers across over 300 towns through a strong retail network of more than 650 stores, ensuring consumers access to our quality offerings as well as excellence and commitment to deliver high quality products to the consumer that have helped Raymond maintain their leadership position all through the years. Raymond enjoys the image of being a brand, which has the distinction of having 6 out of 10 consumers in its target group recalling it as the first brand. Spontaneous recall is almost 10 on 10. This is 2 to 2.5 times better than our closest competitors.
Published on: 29/08/2012

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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