President – Retail & Business Development Raymond Limited
Raymond has created its legacy so far into its quality. How far it is significant to sustain your excellence/gilt-edge with the ongoing age, along with some new trends?
Indian consumers are cost-conscious, and consumers have become more inclined to quality specifications as well as are ready to spend more for a superior quality product and service. Raymond has been extremely conscious in delivering such high quality offerings to its consumers thus making its customer relationships longstanding and memorable.
How do you see the preferences and choices of the consumers in metros and smaller cities? How are you planning to expand your footprint into the smaller towns as well as in the Tier cities?
Times are changing at a rapid pace, and the gap between the choices of consumers in metros and smaller towns is fast decreasing.
Today, consumers in smaller towns are trying to follow the fashion forecast set by their urban male counterparts both in India and abroad.
Media exposure, increasing levels of education and travel opportunities to overseas markets are some factors contributing to this trend. Aspiration levels in smaller cities are no less than those in metros. Raymond realized this trend fairly early and thus spearheaded industry expansion to Tier 3/4/5 towns.
Today, this segment contributes significantly to our growth story, and almost every large industry player is following the Raymond footprints into small towns. We would continue expanding our footprint in smaller markets, while maintaining focus on the metro markets.
Today, price hike is becoming a norm. In this scenario consumers are getting smarter with their choices with the cost and quality of the product. According to you what should be the starting price of the shirt as well as trousers?
Entry price for these product categories differs across consumer types. The Raymond Group caters to such a wide spectrum of consumers and their needs through its varied brands that cut across price points. The company has demonstrated and proven its expertise in delivering high quality products at price points relevant to a larger consumer base.
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