The apparel industry in India has been recording year-on-year growth of about 15-20%, while globally the growth is about 5%.
Year 1925 saw incorporation of today’s big ticket player -Raymond Ltd. Headquartered in India, the group has diversified business interests in readymade garments, designer wear, cosmetics & toiletries, engineering files and tools, prophylactics and air charter operations. Apparel arm of Raymond Group is integrated producer of worsted suiting fabrics in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics. The proud owner of a range of globally popular apparel brands like Raymond, Raymond Premium Apparel, Manzoni, Park Avenue, ColorPlus, Parx & Notting Hill, the group retails through ‘The Raymond Shop’ (TRS) - One of the largest network of over 550 retail shops spread across India and overseas, in over 200 cities Mr Shreyas Joshi is the President of the group’s Apparel segment. He brings to Raymond over 30 years of textile experience having started his career in 1979 with Arvind Mills. The following 23 years with the Company witnessed his quick progress in various functions. One of his key achievements there has been the setting up of a new Shirting Project at Santej. He left Arvind Mills in March 2001 as President of the Shirting Business Division and joined Ashima Group as Executive Director to manage their Garment Business for both Domestic and Export markets. Mr Joshi joined Raymond as Executive Director in January 2003, before taking on his current assignment as President – Group Apparel. At Raymond he has driven the repositioning of brands like Park Avenue, Parx and Manzoni to place them on the growth path. Under his leadership, the apparel business of Raymond has launched ‘Park Avenue Woman’ and ‘Raymond Premium Apparels’ and innovative retail formats ‘Neckties & More’ and ‘Shirts & More’. Mr Shreyas Joshi is the recipient of the ‘Most Admired Brand Professional of the Year’ award from Images Group in 2006, and ‘Most admired Brand Professional of the Year’ Award in 2007 from CMAI, India. He is a Bachelor of Textiles from M S University, Baroda, and holds an M.Tech degree from IIT Delhi and an MBA from B. K. School of Business Management, Ahmedabad. In a colloquy with Face2Face team, speaking with Ms Madhu Soni- Sr Editor & Correspondent, Mr Shreyas Joshi comments on Apparel branding & retailing, and Merchandising marvels that impress him the most.
Raymond, since 1925 has enjoyed the position of first and only Indian lifestyle brand. How has it evolved and where does it see itself in the global textile and apparel market?
Yes, it is true that the journey since inception in 1925 to date has been incredible for Raymond. From a pure textile manufacturer to gradually having evolved as India’s largest and most powerful textile fashion and retail brand has been a magnificent growth story. Contributing to this growth and the one constant that has made this a reality has been our core values namely trust, quality, excellence and leadership. Our relationship with customers, trade and other business partners have been governed by these statutes, helping us build a strong foundation for our brands and consistently growing. Today, we have the largest market share in the clothes manufacturing and apparel branding sector in India.
The growing market that India is and the vast potential it offers, keeps our focus on this subcontinent. While we do watch the global market for fashion trends and clothing concepts, we have noticed that India, as a fashion and retail market has evolved and has much to offer to the global apparel industry. Raymond, with its focus on innovation and pioneering market strategies, shall contribute to this global standing of the Indian industry.
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.