Interview with Gunjan Sharma

Face2Face
Gunjan Sharma
Gunjan Sharma
Chief Marketing Officer
Reliance Industries Ltd
Reliance Industries Ltd

What will be the key trends that will define home textiles in the future?

The consumer demand for performance fabrics is at an all-time sporting events, film festivals and cultural events where a lot of PET bottles are used. Reverse vending machines: To promote and inculcate the good practice of responsible discarding and recycling of used PET bottles, a new initiative of reverse vending machines was introduced. Twenty-five vending and crushing machines were installed at strategic locations across Mumbai. The consumers are benefiting by getting incentives by depositing bottles. The programme not only collects bottles but also creates awareness on the benefits of recycling. Innovative shopping bags: Another initiative that aims at creating awareness about the recycling of used PET bottles is the creation of shopping bags using recycled fabric made from used PET bottles. These bags are made of GreenGold and come with a little pouch for carrying conveniently.
What will be the key trends that will define home textiles in the future?

What will be the key trends that will define home textiles in the future?

The consumer demand for performance fabrics is at an all-time high. It is estimated that within five years, most of the fabrics will have a performance quotient attached to it. Similar to the apparel segment, sustainability is the buzzword in the home textiles industry too and consumers are looking for brands and products that help conserve the environment. The industry is currently looking for modern solutions that deliver both performance and ecofriendliness.

Which category in home textiles do you foresee the biggest growth by 2025?

We expect that all home textile segments will witness a sustained high growth and it won't be restricted to a particular category. We also expect every category will need performance and sustainability aspects attached to offerings to meet dynamic consumer aspirations and to create a niche in the marketplace.

Many big retailers are not performing well in the United States and parts of Europe. Is that going to impact export of home textile products?

Though many retailers are not doing well globally, the demand for home textile products has not witnessed a fall here. In the past five years, India has increased its share from 9 per cent to 11 per cent in the global market by registering a 4 per cent annual growth. The innovations in the performance-based offerings along with quality, design, colours and better price quotients has provided Indian manufacturers an upper hand among competing countries.
Many big retailers are not performing well in the United States and parts of Europe. Is that going to impact export of home textile products?

How is the market size for home textile products going to evolve within India and globally?

In 2016, the global home textiles trade amounted to $47 billion, and it has been showing a sustained positive growth since 2012. India's home textiles exports grew by 4 per cent, while imports by 8 per cent. Domestic consumption is slated to grow at a compound annual growth rate of 10 per cent the for next few years-faster than the world average
Published on: 01/06/2019

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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